Summary

16mm motion picture film featuring a television advertisement for the Kodak Retinette 1A Outfit, which features a girl at her 21st birthday party. The commercial is part of the Kodak 'No Place Like Home' campaign. It was produced by Senior Film Productions in 1961 for Berry Currie Advertising, who were commissioned by Kodak Australasia.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Television commercial advertising the Retinette 1A Camera Outfit. It opens outside a cartoon house and a bassoon or bass clarinet begins playing theme music. Inside, is a 21st birthday cake. A woman brings it to the table and family and friends gather. Her father takes the birthday girl's picture as she blows out the candles and the whole family watches a slide show. A male narrator speaks throughout.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1961 Originally housed in a cardboard box with Senior Film Productions branding on it and a Berry Currie Advertising sticker. Film was wound on a yellow plastic Kodak Australasia reel.

More Information

  • Collection Names

    Kodak Heritage Collection

  • Collecting Areas

    Images & Image Making, Working Life & Trades

  • Acquisition Information

    Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005

  • Acknowledgement

    Courtesy of Kodak (Australasia) Pty Ltd.

  • Organisation Depicted

    Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1961

  • Agent

    Berry Currie Advertising (VIC.) Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1961

  • Producer

    Senior Film Productions Pty Ltd, 1961

  • Recording Details

    Commercial TV, 00:01:25 HH:MM:SS, Excellent, 16mm cellulose acetate motion picture film; 30 feet B&W; Television commercial (TVC); Optical sound; 1961

  • Content Summary

    1, 00:00:02 HH:MM:SS, Leader countdown and Senior Film Productions and 'SMPTE / SOCIETY LEADER / ISSUE 2 / 1953' intertitle,2, 00:00:13 HH:MM:SS, Cartoon house at night. Camera zooms in to window. Bassoon or bass clarinet music begins.,3, 00:00:20 HH:MM:SS, Cross fade to identical window shot. Camera tracks in to birthday cake. Mother picks it up, takes it to table and group gathers around to admire.,4, 00:00:30 HH:MM:SS, Father with camera moves back from table.,5, 00:00:31 HH:MM:SS, Mid shot of father as he aims camera,6, 00:00:32 HH:MM:SS, Girl, friends and mother around table. Voice over narration commences.,7, 00:00:34 HH:MM:SS, Close up of girl blowing out birthday candles.,8, 00:00:36 HH:MM:SS, Mid shot of father taking photograph. Camera flashes,9, 00:00:36 HH:MM:SS, Still close up of girl blowing out candles with white frame superimposed around her face.,10, 00:00:38 HH:MM:SS, Close up of girl laughing after blowing out candles.,11, 00:00:41 HH:MM:SS, Father passes camera to mother.,12, 00:00:44 HH:MM:SS, Father presents gift to birthday girl,13, 00:00:46 HH:MM:SS, Mid shot of father giving gift to girl. She kisses him on cheek,14, 00:00:47 HH:MM:SS, Close up of mother taking photograph. Screen flashes white. Voice over: "Just a flashbulb and she has all the built-in...",15, 00:00:50 HH:MM:SS, View from behind family on couch as they look at slide projection screen. Voice over: "...sunlight for all those shots she'll never get again",16, 00:00:53 HH:MM:SS, Mid shot of birthday girl looking surprised,17, 00:00:54 HH:MM:SS, Mid shot of mother looking surprised.,18, 00:00:55 HH:MM:SS, Mid shot of father turning and talking.,19, 00:00:57 HH:MM:SS, Mid shot of mother nudging father,20, 00:00:58 HH:MM:SS, Father loads slide into projector as family look on.,21, 00:01:00 HH:MM:SS, Still image of girl blowing out candles, on slide projection screen. Voice over: "There's no place like home...",22, 00:01:02 HH:MM:SS, Zooms out from still image to cardboard cut-out house. Camera pans down to Retinette 1A Outfit. Voice over: "...for Kodak pictures.Your Kodak dealer will show you the Retinette 1A 35mm Camera Outfit, complete with the famous Retinette 1A camera, flash and Kodachrome II colour film priced at just twenty-two pounds ten".,23, 00:01:20 HH:MM:SS, End.

  • Format

    Moving Film, 16 mm, Black and White

  • Language

    English

  • Classification

    Manufacturing & industry, Photographic products, Promotional materials

  • Category

    History & Technology

  • Discipline

    Technology

  • Type of item

    Audiovisual

  • Keywords

    Photography, Manufacturing, Advertising, Television Production, Promotional Materials, Cameras