Summary
A 16mm motion picture film featuring a television commercial for Kodak Cassette Tapes, which runs for 1 minute and 22 seconds in length. This commercial was recorded on May 17, 1971.
The commercial shows a staged interview between Ian "Molly" Meldrum, the editor of GoSet, and the pop singer Johnny Farnham, who claims to use the Kodak Cassette tape to record his song ideas. Johnny Farnham had just released his record titled Acapulco Sun. The advertisement features the Kodak 'Sounds terrific' slogan. The Kodak cassettes were made in 60, 90 and 120 minute lengths.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television Commercial advertising Kodak Cassette Tapes. interview between Ian Meldrum and Johhny Farnham.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1970
More Information
-
Collection Names
-
Collecting Areas
-
Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
-
Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
-
Organisation Depicted
-
Interviewer
-
Interviewee
-
Recording Details
-
Content Summary
1, 00:00:00 HH:MM:SS, Clapper board.,2, 00:00:17 HH:MM:SS, Fade into two men seated in studio (Ian 'Molly' Meldrum and John Farnham). Music over the top.,3, 00:00:32 HH:MM:SS, Close up of John Farnham speaking.,4, 00:00:44 HH:MM:SS, Wide shot of two men in studio. John Farnham picks up a Kodak Cassette player saying 'I put all my ideas down on Kodak Cassette Tape...' He gives a tape to Meldrum who opens it to have a look.,5, 00:00:49 HH:MM:SS, Close up of cassette tape in hand,6, 00:00:52 HH:MM:SS, Wide shot of men in studio. Farnham plays tape, men listen. Farnham: 'Kodak tape sounds terrific'.,7, 00:01:03 HH:MM:SS, Mid shot of John Farnham speaking to camera: "You should try it".,8, 00:01:04 HH:MM:SS, Close up of Kodak tape. Voice over narration commences, explaining details and availability of the product. Camera pans up to picture of John Farnham holding a cassette tape to his ear.,9, 00:01:16 HH:MM:SS, Crossfade to John Farnham in studio holding a cassette tape to his ear. He says: "Yeah. Sounds terrific!",10, 00:01:19 HH:MM:SS, Crossfade to white graphics on black screen reading: ' Kodak / CASSETTE TAPE' with music in background,11, 00:01:23 HH:MM:SS, End
-
Format
Motion Film, 16 mm, Black & White
-
Language
English
-
Classification
Manufacturing & industry, Photographic products, Promotional materials
-
Category
-
Discipline
-
Type of item
-
Keywords
Factories, Manufacturing, Photography, Audio Tapes, Advertising