A 16mm motion picture film featuring a television advertisement for Kodacolor film.

This is one of two currently digitised commercials in the Kodak Heritage Collection which makes use of this particular narrative format, where an elderly person is sold on the benefits of a new Kodak product by a salesperson. The aim is to persuade people who think photography is complicated or difficult that it isn't - that photography is easy, and accessible to anyone. Kodak wanted the amateur photographer to think of Kodak whenever they thought of photography, and this advertisement reveals this literally when the young man concludes his sales pitch with the line 'Think colour, old chap. Kodacolor.' The elderly gentleman wanders off screen dreamily repeating the word 'Kodacolor'.

The commercial was produced by Cambridge Film Productions for the advertising agency Berry Currie & Hawkins who were commissioned by Kodak Australasia.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

A television advertisement for Kodacolor. It features an elderly man taking photographs of plants out the front of a travel bureau. A younger man comes up to him and explains the benefits of new, colour film. In concludes with information about a price reduction, and a list of Kodak film service pricing.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1959

More Information