Summary
A 16mm motion picture film featuring a television advertisement for Kodacolor film.
This is one of two currently digitised commercials in the Kodak Heritage Collection which makes use of this particular narrative format, where an elderly person is sold on the benefits of a new Kodak product by a salesperson. The aim is to persuade people who think photography is complicated or difficult that it isn't - that photography is easy, and accessible to anyone. Kodak wanted the amateur photographer to think of Kodak whenever they thought of photography, and this advertisement reveals this literally when the young man concludes his sales pitch with the line 'Think colour, old chap. Kodacolor.' The elderly gentleman wanders off screen dreamily repeating the word 'Kodacolor'.
The commercial was produced by Cambridge Film Productions for the advertising agency Berry Currie & Hawkins who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
A television advertisement for Kodacolor. It features an elderly man taking photographs of plants out the front of a travel bureau. A younger man comes up to him and explains the benefits of new, colour film. In concludes with information about a price reduction, and a list of Kodak film service pricing.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1959
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1959
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Agent
Advertising, Berry Currie Hawkins Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1959
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Producer
Cambridge Film Productions Pty Ltd, Pelham Street, Carlton, Greater Melbourne, Victoria, Australia, 1959
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Recording Details
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Content Summary
1, 00:00:00 HH:MM:SS, Leader countdown and Cambridge Film Productions intertitle,2, 00:00:26 HH:MM:SS, Man with Brownie Flash camera stands in front of Travel Bureau. Plants are laid out in the foreground. A young man walks up to him, taps him on the shoulder and speaks.,4, 00:00:30 HH:MM:SS, Mid shot of old man looking down at the plants and saying the plants "will photograph beautifully in tones of black and white".,4, 00:00:37 HH:MM:SS, Shot of two men with plants in foreground. Young man explains the difference with new colour film, produces a roll and concludes with the line "Think of color, old chap. KODAcolor" and the camera pans across to follow the old man as he walks off saying 'Kodacolor' repetitively.,5, 00:01:15 HH:MM:SS, Pale screen with black and white text reading: 'AS FROM 4th APRIL / KODACOLOR PRINTS / (crossed out 6'.) REDUCED TO 4'6 / EACH.' Voice over: "Hey. Before you go, here's a price reduction too...",6, 00:01:25 HH:MM:SS, Graphic of Kodacolor film pack with prices for film, developing and prints listed beneath in black text. Voice over: "Buy a Kodacolor film tomorrow and save all your fun in colour pictures." Fade to black,7, 00:01:39 HH:MM:SS, End.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Photographic Film, Television Production
