Summary
A 16mm motion picture film featuring a short television commercial for Kodak film, aired in the lead up to Christmas and designed to give viewers an overview of the film types available for purchase. Produced in 1962 by Fanfare Films for Kodak Australasia, it features the same music and backdrop as the Kodak Camera Parade campaign, but does not feature the marching girl.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial advertising Kodak film. It opens with a cartoon bird flying out of a Kodak camera saying "Here's a Christmas gift idea for camera owners". It shows the four different formats for film and closes with the line "Pictures remember when you forget". Music and a male voice over are heard throughout.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962 Originally housed in a cardboard box with Fanfare Films Pty Ltd branding on it, wound on a black metal Kodak Australasia reel.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, Coburg, Greater Melbourne, Victoria, Australia, 1962
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Recording Details
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Content Summary
1, 00:00:01 HH:MM:SS, Leader countdown and Fanfare Films intertitle.,2, 00:00:09 HH:MM:SS, Brownie Starflash camera in centre of screen with white text reading 'WATCH THE BIRDIE!' An animated bird in a hat and vest flies out of the lens and says 'Here's a Christmas gift idea for camera owners',3, 00:00:14 HH:MM:SS, Kodak film box against plain background. Voice over narration commences.,4, 00:00:19 HH:MM:SS, Snapshot of two boys, one with a model plane and one in a cowboy outfit. Voice over: 'Black and white snapshots',5, 00:00:21 HH:MM:SS, Snapshot of a birthday party against a diamond patterned backdrop. Voice over: 'Colour snapshots'.,6, 00:00:22 HH:MM:SS, Image on a slide projection screen of boy catching fish changes to motion film of a woman diving into water. Voice over: 'Slides or colour movies',7, 00:00:25 HH:MM:SS, Striped backdrop and black and white text boxes with names of film types appear from top to bottom. Voice over: '...there's a Kodak film to suit every camera. Pictures remember when you forget'.,8, 00:00:29 HH:MM:SS, Box of Kodak film and white text 'GIVE KODAK FILM',9, 00:00:36 HH:MM:SS, End leader tape.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertisements, Photographic Film, Television Production
