Summary
A 16mm motion picture film, produced for Adelaide broadcast, featuring a television commercial for the Kodak Verifax Copier. It was produced by Artransa Park Television for Berry Currie Advertising, who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial for the Kodak product 'Verifax'. It features the copier itself, images of its applications, and a male voice over narration throughout.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1962
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Agent
Advertising, Berry Currie Hawkins Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1962
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Producer
Artransa Park Television Pty Ltd, Frenchs Forest, New South Wales, Australia, 1962
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Recording Details
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Content Summary
1, 00:00:04 HH:MM:SS, Leader countdown and Artransa intertitle.,2, 00:00:20 HH:MM:SS, 'Kodak' written in white text. Camera zooms out. Voice over: 'In your business...",3, 00:00:22 HH:MM:SS, Crossfade to word 'Kodak' underneath the lamp of a Verifax copier against neutral backdrop. Camera zooms out. Voice over: "...Kodak has the answer to your copying problems. The Kodak Verifax Copier'.,4, 00:00:27 HH:MM:SS, Close up of different pencils and pens next to writing. Camera pans down. Voice over: "It duplicates practically anything - printed, typed, written or drawn from any colour.,5, 00:00:33 HH:MM:SS, Close up of magazines as man picks them up. White text superimposed on the image reinforces key points of voice over narration. Voice over: "And now the Kodak Verifax copier is even more versatile, gives you higher quality single copies...",6, 00:00:39 HH:MM:SS, Close up of photocopied documents. Voice over: "...and lowest cost multiple copies.",7, 00:00:42 HH:MM:SS, Crossfade to copier against black backdrop with white text superimposed. Image splits into two. Voice over: "All with the Kodak Verifax Copier. Like having two machines in one. For a demonstration, contact Kodak at this address".,8, 00:00:50 HH:MM:SS, Black text on white background reading: 'KODAK / 34 NORTH TERRACE / ADELAIDE',9, 00:00:56 HH:MM:SS, Fade to white and end.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Copiers, Photocopiers, Television Production
