A 16mm motion picture film featuring a television advertisement for Kodak products, with the catch phrase 'The Happiest Gifts Are Kodak Gifts'. Products included in the advertisement are as follows: The Hobby Outfit, the Brownie Flash Camera Outfit, the Viewmaster Viewer, Brownie Flash Holder, Photo Album, carry case, gadget bag and Kodak film. The commercial was produced in 1959 by Herschells Films for Kodak Australasia.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Kodak Christmas promotional television advertisement. Santa Clause, always slightly off screen, approaches a Christmas tree with a note reading :'Dear Santa, Kodak gifts for all the family please'. Santa looks to his sack of presents and then talks through several different products, placed under the Christmas tree.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1959

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