Summary
A 16mm motion picture film featuring a television advertisement for Kodak products, with the catch phrase 'The Happiest Gifts Are Kodak Gifts'. Products included in the advertisement are as follows: The Hobby Outfit, the Brownie Flash Camera Outfit, the Viewmaster Viewer, Brownie Flash Holder, Photo Album, carry case, gadget bag and Kodak film. The commercial was produced in 1959 by Herschells Films for Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Kodak Christmas promotional television advertisement. Santa Clause, always slightly off screen, approaches a Christmas tree with a note reading :'Dear Santa, Kodak gifts for all the family please'. Santa looks to his sack of presents and then talks through several different products, placed under the Christmas tree.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1959
More Information
-
Collection Names
-
Collecting Areas
-
Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
-
Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
-
Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1959
-
Producer
Herschells Films Pty Ltd, Melbourne, Greater Melbourne, Victoria, Australia, 1959
-
Agent
-
Recording Details
-
Content Summary
1, 00:00:01 HH:MM:SS, Leader countdown and Herschell's Films intertitle.,2, 00:00:15 HH:MM:SS, Christmas tree in a lounge room. A deep voice hums 'Jingle Bells' slowly. As camera zooms in, Santa Claus' shadow appears on the wall and a note on the tree comes into focus reading, 'Dear Santa, Kodak gifts for all the family please'.,3, 00:00:30 HH:MM:SS, Close up of Santa opening his sack of presents,4, 00:00:33 HH:MM:SS, Crossfade to close up of Kodak Hobby Outfit with price tag. Santa voice over: "A Kodak Photo Hobby Outfit for developing and printing; great fun for any youngster. Just five pounds ten". Camera pans quickly to right,5, 00:00:40 HH:MM:SS, Camera pans quickly from left to stop on Kodak Brownie Flash Camera Outfit with price tag. Santa voice over: "A top favourite for everyone is the Brownie Flash Camera Outfit also five pounds ten". Camera pans quickly to right,6, 00:00:45 HH:MM:SS, Close up of Viewmaster Viewer, box and price tag. Santa voice over: "The Viewmaster Viewer and reels. Now here's a gift. Wonderful three dimension colour scenes, thirty-five shillings, reels 5 shillings each",7, 00:00:53 HH:MM:SS, Camera pans from Brownie flash holder in box across accessories. Voice over describes contents of shot.,8, 00:01:08 HH:MM:SS, Tiered stand covered with Kodak products.,9, 00:01:12 HH:MM:SS, Crossfade to graphic against white backdrop. Graphic reads: 'CAMERAS / Kodak / FILMS'. Santa voice over: "...The happiest gifts are Kodak gifts" and two musical notes sound.,10, 00:01:18 HH:MM:SS, End leader.
-
Format
Motion Film, 16 mm, Black & White
-
Language
English
-
Classification
Manufacturing & industry, Photographic products, Promotional materials
-
Category
-
Discipline
-
Type of item
-
Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Cameras, Television Production, Promotional Materials, Christmas
