Summary
A 16mm motion picture film featuring a television advertisement for the Kodak Brownie 127 camera, promoting it as a gift idea for a young boy. The commercial also features the catch phrase 'This Christmas, give fun: Give a Kodak Camera". It is part of the Kodak Camera Parade campaign and was produced by Fanfare Films in 1962 for Berry Currie Advertising, who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial advertising Kodak Brownie 127 Camera. It opens with a boy taking photographs, and displays his snapshots of friends at play. It concludes with the marching girl marching off screen to reveal a line up of different cameras. There is music and male voice over narration throughout.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1962
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Agent
Berry Currie Advertising (VIC.) Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1962
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Producer
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Recording Details
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Content Summary
1, 00:00:02 HH:MM:SS, Leader countdown and Fanfare Films intertitle,2, 00:00:12 HH:MM:SS, Mid shot of boy outdoors, taking a photograph. Music and narration starts. White text superimposed over image reading 'GIVE FUN! GIVE A KODAK CAMERA',3, 00:00:18 HH:MM:SS, Still image of boy in cowboy costume with bow and arrow. White frame superimposed around his face. Voice over: "Fun's twice the fun".,4, 00:00:20 HH:MM:SS, Crossfade to snapshot of boy with bow and arrow against neutral backdrop. 2 other snapshots of boys at play appear on top. Voice over: "...when he saves it in pictures".,5, 00:00:22 HH:MM:SS, Brownie 127 against neutral backdrop. White text is superimposed over image with name and pricing.,6, 00:00:27 HH:MM:SS, Marching girl with Kodak sash faces camera, against black backdrop. She splits in two and marches off either side of the screen, which transitions to a new shot of a triangular formation of cameras. The camera pans to the foreground where the Kodak Brownie127 camera is. Text and pricing appears again.,8, 00:00:38 HH:MM:SS, End.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Cameras, Television Production
