A 16mm motion picture film featuring a television advertisement for the Kodak Brownie 1.9 Movie camera, entitled 'Close-Up'. The entire commercial is a close-up of two men's hands as they discuss the camera over a movie screening at home. Set against a backdrop of fashionable furnishings and homewares, the Movie Camera is presented as sleek and prestigious. It, like the furnishings of the house, appears expensive but as the advertisement repeatedly points out through the dialogue, it is simple to operate and, according to the commercial, cheaply priced at 15 pounds. The message it is driving home is that this is a quality piece of engineering at a reasonable price.

Unlike other Kodak commercials at the time, this one does not feature a narrator. Instead, the naturalistic conversation between Ron and Geoff provides all of the details of the features, pricing and availability of the camera and Kodachrome colour film. Even a variation of the commonly-used Kodak catch phrase of the time is slipped into the conversation when Geoff concludes "Of course. If it's made by Kodak, we KNOW it's good".

The commercial was produced in 1959 for Berry Currie & Hawkins Advertising, who were commissioned by Kodak Australasia.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Kodak 1.9 Movie Camera 'Close Up' advertisement. It is a conversation between two friends, Ron and Geoff, in Ron's house. Ron turns off the projector and begins discussing the 1.9 Movie Camera with his friend, Geoff, who stubs out his cigarette and continues to ask questions. Ron, pouring coffee, then proceeds to pass the camera to Geoff and they demonstrate the features before putting sugar in their coffee.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1961

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