Summary

A 16mm motion picture film produced in the 1960s for Kodak Australasia, featuring a short advertisement for Kodacolor film. The premise of the advertisement is that Kodacolor makes photography easier and more true with the introduction of "full, glorious colour". They sell this message by showing a young man fumbling to take a photograph of his girlfriend in springtime. Then, he comically falls off a log and colour film is introduced. They are now on a beach, and miraculously he isn't nervous anymore. The audience sees the pictures he has taken of his girlfriend and the commercial concludes with the catch phrase "And it's made by Kodak, so you KNOW it's good", stressing the quality of the product.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Television advertisement for Kodacolor. It opens with a man failing to take a photograph of his girlfriend. He falls off a log. We see Kodacolor 35mm and movie film packets and then the couple are seen on the beach, the woman posing and the man taking photographs. Then they are by a stream in the autumn. The film and a Brownie Flash II camera are placed together on a log by the stream in close up view before the audience sees the successful photographs. A male narrator and music are heard throughout.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1959

More Information

  • Collection Names

    Kodak Heritage Collection

  • Collecting Areas

    Images & Image Making, Working Life & Trades

  • Acquisition Information

    Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005

  • Acknowledgement

    Courtesy of Kodak (Australasia) Pty Ltd.

  • Organisation Depicted

    Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1959

  • Agent

    Advertising, Berry Currie Hawkins Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1959

  • Recording Details

    Commercial TV, 00:01:27 HH:MM:SS, Excellent, 16MM cellulose acetate motion picture film; B&W; Television commercial (TVC); Optical sound; 1959; 30 feet

  • Content Summary

    1, 00:00:04 HH:MM:SS, Leader countdown and intertitle,2, 00:00:19 HH:MM:SS, Stairs Maroondah Reservoir gardens. Camera pans across to couple. The man directs the woman to sit and rushes with his camera to take the shot. Music and male voice over commence.,3, 00:00:29 HH:MM:SS, Woman posing for photography. Voice over: "...young men's fancy turns to thoughts of...",4, 00:00:31 HH:MM:SS, Man up tree with camera. Struggles with camera and then falls out of tree. Voice over: '...pictures...it's as easy as falling off a log',5, 00:00:43 HH:MM:SS, Mirage special effect where image wavers. Comes into focus on Kodacolor film packet and camera. Voice over: "Now he gets those same pictures easily but something new has been added",6, 00:00:48 HH:MM:SS, Woman posing on beach with parasol. Man kneels taking photograph.,7, 00:00:52 HH:MM:SS, Woman posing for camera. With a shutter click sound effect the image is frozen and a white rectangular frame appears around her face. Swipe transition to next shot commences. Voice over: "...The bright colours of summer, the delicate changing shades of,8, 00:00:57 HH:MM:SS, Swipe transition concludes. Camera pans up from a stream to the woman posing against a tree. Again, a shutter click sound effect freezes the frame and a rectangular white frame is superimposed around the woman's image. Voice over: '...Autumn will all be captured forever in each colour snapshot with this camera...",9, 00:01:01 HH:MM:SS, Close up of film box on log. Camera placed next to it.,10, 00:01:05 HH:MM:SS, Crossfade to woman flicking through photographs of. Man points image. They remove their hands quickly and leave a background of water. An animated box of film appears on screen followed by text with pricing. Voice over: "...will give new life to your snapshots through the added dimension of full, glorious colour...",11, 00:01:16 HH:MM:SS, Graphic against textured backdrop. It reads: 'CAMERAS / KODAK / FILMS'. Voice over: "It's made by Kodak so you know it's good",12, 00:01:23 HH:MM:SS, End.

  • Format

    Moving Film, 16 mm, Black and White

  • Language

    English

  • Classification

    Manufacturing & industry, Photographic products, Promotional materials

  • Category

    History & Technology

  • Discipline

    Technology

  • Type of item

    Audiovisual

  • Keywords

    Photography, Manufacturing, Advertising, Motion Picture Films, Photographic Film, Television Production