Summary
A 16mm motion picture film featuring a television advertisement for the Kodak Automatic Movie Camera. The commercial, which features a family enjoying model car racing in their home, is part of the Kodak 'No Place Like Home' campaign. This film was produced by Senior Film Productions in 1961 for Berry Currie Advertising, who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial advertising the Brownie Movie Camera. It opens outside a cartoon house and a bassoon or bass clarinet begins playing theme music. Inside, a woman waves a white flag and we see model cars racing. A father and son on the floor watch the cars go around. The mother picks up the camera, with mounted lights, and films the action. Later, the family gather around the slide projector and view the footage. A male narrator speaks throughout.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1961
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1961
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Agent
Berry Currie Advertising (VIC.) Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1961
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Producer
Senior Film Productions Pty Ltd, Acland Street, St Kilda, Greater Melbourne, Victoria, Australia, 1961
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Recording Details
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Content Summary
1, 00:00:01 HH:MM:SS, Leader countdown and Senior Film Productions and 'SMPTE / SOCIETY LEADER / ISSUE 2 / 1953' intertitle,2, 00:00:13 HH:MM:SS, Cartoon house. Camera zooms in to window. Bassoon or bass clarinet music begins.,3, 00:00:18 HH:MM:SS, Cross fade to identical window shot. Camera tracks in, panning to the left to reveal a woman in a lounge room, who waves a white handkerchief in the air.,4, 00:00:24 HH:MM:SS, Two model cars race on track. Sound effect of car engines.,5, 00:00:27 HH:MM:SS, Lounge room with father and son on the floor and mother getting camera from side table. Camera pans down to follow her to the floor. Voice over commences: "There's no place like home for Kodak pictures and colour...",6, 00:00:32 HH:MM:SS, Close up of woman looking through movie camera viewfinder. Voice over: "... movies are the best fun of all",7, 00:00:35 HH:MM:SS, Father and son with model race track.,8, 00:00:37 HH:MM:SS, Close up of father's face laughing.,9, 00:00:39 HH:MM:SS, Mid shot of mother holding movie camera set up with lights.,10, 00:00:41 HH:MM:SS, Close up of camera. Voice over: "The magic eye of the Brownie Automatic Movie Camera...",11, 00:00:44 HH:MM:SS, Boy alongside model race track, racing cars. Camera pans to follow his gaze. Voice over: "...adjusts exposure and will capture all your fun and thrills in live action",12, 00:00:49 HH:MM:SS, Family sits on couch in darkened room looking at projection screen.,13, 00:00:53 HH:MM:SS, Front view of family on couch. Father is smoking a pipe.,14, 00:00:56 HH:MM:SS, Camera pans from father smoking pipe to mother laughing.,15, 00:01:00 HH:MM:SS, Footage of boy and model cars on projection screen,16, 00:01:03 HH:MM:SS, Camera pans out to reveal cardboard cut-out house, with four windows, each advertising a different Kodak product. Narrator: "There's no place like home for Kodak pictures..." Narrator continues to detail prices and products. Camera pans to follow.,17, 00:01:11 HH:MM:SS, Automatic Movie and Turret camera models side by side on textured backdrop.,18, 00:01:22 HH:MM:SS, End.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Motion Picture Film Cameras, Television Production, Promotional Materials
