Summary

A 16mm motion picture film featuring a television advertisement for the Kodak Brownie Automatic Movie camera. It takes place at a family barbecue and features the jingle "Make Your Family Movie Stars". It also connects in to a longer running campaign that used the catch phrase "It's made by Kodak, so you KNOW it's good", stressing the quality of the product.

The commercial was produced in 1961 by Cambridge Film Productions for Berry Currie Advertising, who were commissioned by Kodak Australasia.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Television commercial advertising the Kodak Automatic Movie Camera. It opens with a father filming moments of the family barbecue, when the dog steals a sausage. Later the family watch the footage back together in their lounge room.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1961

More Information

  • Collection Names

    Kodak Heritage Collection

  • Collecting Areas

    Images & Image Making, Working Life & Trades

  • Acquisition Information

    Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005

  • Acknowledgement

    Courtesy of Kodak (Australasia) Pty Ltd.

  • Organisation Depicted

    Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1961

  • Agent

    Berry Currie Advertising (VIC.) Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1961

  • Producer

    Cambridge Film Productions Pty Ltd, Pelham Street, Carlton, Greater Melbourne, Victoria, Australia, 1961

  • Recording Details

    Commercial TV, 00:01:33 HH:MM:SS, Excellent, 16MM cellulose acetate motion picture film; B&W; 60 feet; Television commercial (TVC); Optical sound; 1961

  • Content Summary

    1, 00:00:02 HH:MM:SS, Leader countdown and Cambridge Film Productions intertitle.,2, 00:00:15 HH:MM:SS, Mid shot of boy eating hot dog. Song commences: "Make your family movie stars...",3, 00:00:20 HH:MM:SS, Man in chefs hat and apron with camera in a backyard. Song: "...with the Kodak Movie...",4, 00:00:25 HH:MM:SS, Father walks over to family standing around a laid table in front of barbecue, preparing lunch. Song: "...Camera. Save those days you treasure most...",5, 00:00:29 HH:MM:SS, Close up of girl buttering bread and sausage laid on her plate.,6, 00:00:32 HH:MM:SS, Dog perks up and runs off.,7, 00:00:34 HH:MM:SS, Close up of dog taking sausage from plate,8, 00:00:35 HH:MM:SS, Mid shot of mother looking shocked.,7, 00:00:37 HH:MM:SS, Wide shot of family. Children run after dog and father picks up camera. Voice over narration commences.,8, 00:00:40 HH:MM:SS, Close up of father filming. Voice over: "...the camera that THINKS...",9, 00:00:42 HH:MM:SS, Camera pans to follow children running after dog. Lighted square appears around children, as if through a viewfinder. Voice over: "...for you. Watch this. The Brownie Automatic's electric eye has seen that shade and...",10, 00:00:46 HH:MM:SS, Children and dog on lawn. Voice over: "...adjusted itself while actually filming".,11, 00:00:48 HH:MM:SS, Camera against snowflake patterned backdrop. White text superimposed on image with name. Price appears in white star. Then animated close ups of the two children appear in star shapes around the camera. Jingle recommences.,12, 00:00:59 HH:MM:SS, Moving footage of children and dog, projected on a projection screen . Song: "...and every happy day. Keep every precious memory...",13, 00:01:03 HH:MM:SS, Family watch movie in lounge room.,14, 00:01:12 HH:MM:SS, Camera in cardboard cut out with name and pricing written in black text. Voice over: "The Brownie Automatic Movie Camera is made by Kodak, so you KNOW it's good",15, 00:01:21 HH:MM:SS, End.

  • Format

    Moving Film, 16 mm, Black and White

  • Language

    English

  • Classification

    Manufacturing & industry, Photographic products, Promotional materials

  • Category

    History & Technology

  • Discipline

    Technology

  • Type of item

    Audiovisual

  • Keywords

    Factories, Manufacturing, Photography, Advertising, Cameras