Summary
A 16mm motion picture film featuring a television advertisement for the Kodak Brownie Camera Outfit entitled 'To Catch Yourself'. The idea of the commercial, aimed at children, was to present the Brownie as a mysterious gnome-like creature to be 'caught'. Photography is presented as adventurous, magical and fun. The commercial was produced by Colorfilm Pty Ltd, a Sydney based film company, for the advertising agency Berry Currie Kutt Skinner Bennett, who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Animated television commercial advertising the Kodak Brownie Camera Outfit. It features a small gnome-like creature with a Brownie camera and another little gnome-like character in a cap and Scout's scarf, trying to catch him.
Physical Description
16mm polyester motion picture film; Colour; Television commercial (TVC); Optical sound; 1978
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1978
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Agent
Advertising, Berry Currie Kutt Skinner Bennett, Australia, 1978
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Producer
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Recording Details
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Content Summary
1, 00:00:03 HH:MM:SS, Leader countdown and Colorfilm intertitle.,2, 00:00:30 HH:MM:SS, Small gnome sits with camera on cliff top. A boy sneaks up with a net and tries to catch him but he turns and takes a photograph. Music and high-pitched voice over narration commence: 'To catch yourself a Brownie is a tricky thing to do. Cos if you're not quite quick enough..",3, 00:00:38 HH:MM:SS, Boy framed as though through a viewfinder, looking startled.,4, 00:00:39 HH:MM:SS, 'Brownie' gnome hops along by a pond and into a tree trunk. Boy pursues. Voice over: "...the Brownie catches you! The Brownies as you probably know are ready in a flash!",5, 00:00:44 HH:MM:SS, Boy framed as though through a viewfinder, looking startled. He falls back,6, 00:00:45 HH:MM:SS, 'Brownie' gnome hops over crocodile heads down a river, followed by boy. Voice over: "For super colour photographs that really make a splash!",8, 00:00:48 HH:MM:SS, Boy looks startled and falls.,8, 00:00:50 HH:MM:SS, Brownie gnome walks through mushroom forest, goes to sleep and boy catches up to him and takes his photo. "So the way to catch a Brownie before the Brownie catches you, is to find a photo dealer soon,9, 00:00:58 HH:MM:SS, Brownie gnome jumps up startled. Boy takes photos. Actual Brownie camera models in packaging appear, and then pricing. Voice over: "...and get a Brownie too".,10, 00:01:03 HH:MM:SS, End leader tape.
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Format
Motion Film, 16 mm, Colour
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Cameras, Television Production, Animation
