A 16mm motion picture film featuring a television advertisement for Kodachrome slide film. It was produced by Senior Film Productions in 1967 for Berry Currie Advertising, who were commissioned by Kodak Australasia. The commercial stresses the quality, resolution and detail of Kodachrome Slide film.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Television commercial for Kodachrome film. It opens on a still image of a man and son fishing at sunset. Then it zooms into the detail of two images - a verandah and a girl with her dogs. It concludes by showing someone removing a slide from a Kodak Carousel projector and placing it in a slide box. It cuts to a shop display where a man in a lab coat pulls a box of slide film from a point of sale unit. There is a male voice over narrator and music throughout.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1967

More Information

  • Collection Names

    Kodak Heritage Collection

  • Collecting Areas

    Images & Image Making, Working Life & Trades

  • Acquisition Information

    Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005

  • Acknowledgement

    Courtesy of Kodak (Australasia) Pty Ltd.

  • Organisation Depicted

    Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1967

  • Agent

    Berry Currie Advertising (VIC.) Pty Ltd, Melbourne, Greater Melbourne, Victoria, Australia, 1967

  • Producer

    Senior Film Productions Pty Ltd, St Kilda, Greater Melbourne, Victoria, Australia, 1967

  • Recording Details

    Commercial TV, 00:01:25 HH:MM:SS, Excellent, 16mm cellulose acetate motion picture film; 30 feet; B&W; Television commercial (TVC); Optical sound; 1967

  • Content Summary

    1, 00:00:01 HH:MM:SS, Leader countdown and Senior Film Productions intertitle,2, 00:00:15 HH:MM:SS, Still of man and boy with fish on lake at sunset. Music and narration commence.,3, 00:00:17 HH:MM:SS, Close up of hand loading film into slide projector. Camera pans down to projector lens. Screen flashes white.,4, 00:00:20 HH:MM:SS, Cross fade to sunset. Zoom out to still of man and boy fishing at lake.,5, 00:00:27 HH:MM:SS, House exterior. Camera zooms into detail of lattice verandah. Shutter click sound effect. Voice over:" If your colour slides are sharp, so sharp that you can look deep into the picture and every detail is crystal clear",6, 00:00:37 HH:MM:SS, Shutter click sound effect and still image of girl with dog. Camera pans down and across to dog under wagon wheel. Screen flashes white. Voice over: "If your colour slides could capture a bright, sunny day yet, in the same slide, see detail in the darkest shadow...",7, 00:00:49 HH:MM:SS, Cross fade to close up of projector lens. Camera pans up to a hand taking a slide out and waving it in the light. Voice over: "And if your colour slides are protected by a lacquer coating like this",8, 00:00:52 HH:MM:SS, Shot of Carousel slide projector, zooming in to hand taking out slide. White text superimposed over image reading: 'Kodachrome / FILM'. Voice over: "Then you're obviously using Kodachrome film",9, 00:00:57 HH:MM:SS, Still of man and boy fishing at lake.,10, 00:00:59 HH:MM:SS, Shutter click sound effect. Still of dog under wagon wheel.,11, 00:01:01 HH:MM:SS, Shutter click sound effect. Still of verandah latticework,12, 00:01:03 HH:MM:SS, Close up of slide in hand.,13, 00:01:04 HH:MM:SS, Close up of hand placing slides in slide box and closing lid. Voice over: "But if your colour slides are NOT like this, make sure you buy Kodachrome film from your Kodak...",14, 00:01:11 HH:MM:SS, Camera zooms into stand of Kodachrome II film boxes, where a man's arm in a lab coat appears. He takes a box of Kodachrome II film and holds it. Voice over: " next time.",15, 00:01:21 HH:MM:SS, End.

  • Format

    Moving Film, 16 mm, Black and White

  • Language


  • Classification

    Manufacturing & industry, Photographic products, Promotional materials

  • Category

    History & Technology

  • Discipline


  • Type of item


  • Keywords

    Factories, Manufacturing, Photography, Advertisements, Cameras, Photographic Film