Summary
A 16mm motion picture film featuring a television advertisement for Kodak Colour Film (Kodachrome and Kodacolor), with the jingle 'Fun's More Fun'. The lyrics, sung by an all female group, are as follows: "Fun's more fun, life's more fun / when a camera helps you recall. / Fun's more fun, twice the fun / when a fun saver saves it all. / Take your camera along / and save it in Kodak pictures!"
The commercial was produced by Senior Film Productions in 1962 for Berry Currie Advertising, who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial advertising Kodak colour film. It features young people at the beach and a family at a fairground. It has a male voice over narration at the end and an upbeat jingle and music throughout.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1962
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Agent
Berry Currie Advertising (VIC.) Pty Ltd, St Kilda Road, Melbourne, Greater Melbourne, Victoria, Australia, 1962
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Producer
Senior Film Productions Pty Ltd, Acland Street, St Kilda, Greater Melbourne, Victoria, Australia, 1962
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Recording Details
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Content Summary
1, 00:00:03 HH:MM:SS, Leader countdown and Senior Film Productions intertitle.,2, 00:00:14 HH:MM:SS, Girl scoops water up at beach and runs towards camera,3, 00:00:17 HH:MM:SS, Wide shot of girl running, another girl kneeling with a camera and a man asleep in the foreground.,4, 00:00:18 HH:MM:SS, Low angle mid shot of girl pouring water,5, 00:00:18 HH:MM:SS, Man jumps up when water is poured on him,6, 00:00:19 HH:MM:SS, Close up of woman taking picture and laughing.,7, 00:00:21 HH:MM:SS, Children and mother on ferris wheel,8, 00:00:23 HH:MM:SS, Mid shot of mother and two children on ferris wheel.,9, 00:00:24 HH:MM:SS, Close up of father in front of ferris wheel using movie camera.,10, 00:00:27 HH:MM:SS, Family on dodgem cars. Camera zooms out to show the footage on a projection screen. Male voice over narration commences: "Whether you save your fun in colour movies...",11, 00:00:30 HH:MM:SS, Close up and zoom out on Kodachrome slide of children on dodgem cars. Voice over: "...colour slides...",12, 00:00:31 HH:MM:SS, Still photograph of man holding woman at beach. Voice over: ..."or colour snapshots...",13, 00:00:33 HH:MM:SS, Picture of Kodachrome II movie film against neutral backdrop,14, 00:00:35 HH:MM:SS, Kodacolor film box appears next to Kodachrome II box.,15, 00:00:36 HH:MM:SS, Kodachrome II Slide film appears next to other film boxes.,16, 00:00:39 HH:MM:SS, Close up of young woman taking photograph.,17, 00:00:41 HH:MM:SS, Crossfade to table covered in photographic prints. The word Kodak zooms into centre screen.,18, 00:00:55 HH:MM:SS, End.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Photographic Film, Television Production, Promotional Materials
