Summary
A 16mm motion picture film in featuring a television advertisement for the Kodak Brownie Starflash Outfit, 1959.
The 'Farm Visit' theme commercial uses the concept of family and nostalgia to persuade audiences that Kodak cameras and film, either black and white or in new colour film, are the best way to capture memories. The commercial is one of a series that ends with the same Kodak graphic logo and the tag line "It's made by Kodak so you know it's good", stressing the quality of the product and its reputation as a household name in photography.
This commercial was produced in 1959 for the advertising agency Berry Currie Hawkins, who were commissioned by Kodak Australasia.
The Brownie Starflash Camera was a popular snapshot camera that was part of the Kodak Star range of cheap, easy to use cameras. It had a plastic body, fixed focus Dakon lens and used 127 roll film. It had a built-in flash with a parabolic reflector and used a single, small flash bulb. The Kodak Brownie Starflash range of cameras were made between circa 1957 and 1965.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Commercial advertising Kodak Brownie Starflash Camera. It features a young boy and girl dropped off at their grandparents house. They have their photo taken with the animals and share the pictures with their family on the couch. There is a male narrator and a repetitive piece of instrumental music throughout.
Physical Description
16MM cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1959
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1959
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Agent
Advertising, Berry Currie Hawkins Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1959
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Recording Details
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Content Summary
1, 00:00:01 HH:MM:SS, Leader countdown,2, 00:00:16 HH:MM:SS, Panning wide-shot left to right of car entering rural driveway and parking in front of house,3, 00:00:23 HH:MM:SS, Children run from behind parked car towards grandmother, in front of the house. Grandfather gets out of car.,4, 00:00:26 HH:MM:SS, Grandmother hugs a child in each arm as they walk towards camera,5, 00:00:28 HH:MM:SS, View from behind car as grandfather walks towards them.,6, 00:00:30 HH:MM:SS, Grandfather walks up to group and rubs grandson on the head. Family smiles and talks.,7, 00:00:33 HH:MM:SS, Fades to shot of girl bottle-feeding sheep in front of a wall of wool-bales or jute feed sacks in a barn,8, 00:00:35 HH:MM:SS, Boy with camera around his neck. Wool bales or jute feed sacks in background. He brings camera to his eye.,9, 00:00:37 HH:MM:SS, Shot of girl smiling, holding the lamb. After a white flash, a square white frame is superimposed over her and the frame is frozen.,10, 00:00:40 HH:MM:SS, Boy in tractor outside shed, pretending to drive it. Girl climbs up on the wheel with a camera and the boy turns as smiles at her.,11, 00:00:43 HH:MM:SS, Close up of girl taking photograph.,12, 00:00:45 HH:MM:SS, Shot of boy on tractor. He turns to camera, screen flashes white and the square white frame appears around his face. The shot is frozen. Voice over narration comes in "These city youngsters...",13, 00:00:47 HH:MM:SS, Boy and girl patting Shetland pony. Voice over continues.,14, 00:00:50 HH:MM:SS, Low angle mid-shot of grandfather in hat with camera. Voice over: 'And they'll remember every detail just as if it were yesterday because their...",15, 00:00:52 HH:MM:SS, Boy and girl patting pony. They turn to camera, screen flashes white and square frame appears around their frozen image. Voice over: "...Brownie Starflash Outfit caught it all in pictures",16, 00:00:55 HH:MM:SS, Cross-fade to photograph of boy and girl with pony. Photo is held in hand. Voice over: 'These are black and white snapshots...",17, 00:00:57 HH:MM:SS, Mother, father, boy and girl on couch looking at photographs. Voice over: "But they could have been taken in...,18, 00:00:59 HH:MM:SS, Mid shot of mother looking at photographs. Camera pans as photographs are passed to the father. Voice over: ..."sparkling colour with new Kodacolor film or as...",19, 00:01:02 HH:MM:SS, Close up of photograph of girl feeding lamb. Voice over: "...colour slides for projection on...",20, 00:01:04 HH:MM:SS, Mid shot of father, daughter and son laughing at photos. Voice Over: "...on Kodak Ektachrome film".,21, 00:01:06 HH:MM:SS, Cross-fade to image of Kodak Brownie Starflash Outfit in packaging placed on a hay bale. Superimposed text and voice over explain costs and availability,22, 00:01:15 HH:MM:SS, Textured backdrop with Kodak graphic reading 'CAMERAS / KODAK / FILM'. Voice over: "And, it's made by Kodak, so you KNOW it's good",23, 00:01:20 HH:MM:SS, Cuts to black and ends.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Cameras, Photographic Accessories, Television Production
