Summary
16mm motion picture film featuring a television advertisement for the Kodak Brownie Starflash camera outfit, 1962.
The commercial promotes the Brownie Starflash camera as a gift idea for a young woman by showing several snapshots of the girl socialising with her boyfriend, happily taking photographs. It also features the catch phrase 'This Christmas, give fun: Give a Kodak Camera".
This commercial is part of the Kodak Camera Parade campaign and was produced by Fanfare Films in 1962 for Berry Currie Advertising, who were commissioned by Kodak Australasia.
The Brownie Starflash Camera was a popular snapshot camera that was part of the Kodak Star range of cheap, easy to use cameras. It had a plastic body, fixed focus Dakon lens and used 127 roll film. It had a built-in flash with a parabolic reflector and used a single, small flash bulb. The Kodak Brownie Starflash range of cameras were made between circa 1957 and 1965.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial advertising Kodak Brownie Starflash outfit. It opens with snapshots of a girl playing records with her boyfriend and socialising and we see this girl taking photographs in the home. It concludes with a marching girl presenting an arrangement of Kodak cameras. There is music and male voice over narration throughout.
Physical Description
16m cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962 Originally housed in a cardboard box with Fanfare Films branding on it and a Berry Currie Advertising sticker. Film was wound on a black metal Kodak Australasia reel.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1962
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Agent
Berry Currie Advertising (VIC.) Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1962
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Producer
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Recording Details
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Content Summary
1, 00:00:02 HH:MM:SS, Leader countdown and Fanfare Films intertitle.,2, 00:00:11 HH:MM:SS, Snapshot of teenagers playing records, against diamond-patterned backdrop. Two other snapshots of the girl eating and dancing are laid on top. Music and voice over narration commence: "This Christmas, give fun. Give a Kodak...",3, 00:00:17 HH:MM:SS, Transition to Brownie Starflash camera against neutral backdrop. Voice over: "...camera.",4, 00:00:18 HH:MM:SS, Teenage girl using camera. Voice over: "Here's a gift that will save all her good times...".,5, 00:00:20 HH:MM:SS, Crossfade to still image of young man and woman drinking bottle soft drink with a white frame superimposed around the man. Voice over: "...in pictures",6, 00:00:21 HH:MM:SS, Camera outfit against neutral backdrop. "A Brownie Starflash Camera Outfit, only five pounds seventeen and six at your Kodak dealer".,8, 00:00:26 HH:MM:SS, Marching girl with Kodak sash faces camera, against black backdrop. She splits in two and marches off either side of the screen, which transitions to a new shot of a triangular formation of cameras. The camera pans to the foreground where the Kodak Brownie Starflash Outfit is. Text and pricing appears again. Voice over: "It's just one of the many cameras to choose from in the Kodak Camera Parade".,9, 00:00:38 HH:MM:SS, End.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Model Name or Number
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Brand Names
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Cameras, Television Production
