Summary
Kodak Australasia Pty Ltd, 16mm motion picture Television Commercial for the Kodak Brownie Starlet Camera, 1962.
A 16mm motion picture film featuring a television advertisement for the Kodak Brownie Starlet Camera. The commercial is part of the 'Kodak Camera Parade' campaign and features the catch phrase 'This Christmas, give fun: Give a Kodak camera'. It features a young girl taking photographs of her sister outside.
The commercial was produced by Senior Film Productions in 1962 for Berry Currie Advertising, who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial advertising Kodak Brownie Starlet Camera. It opens on a patterned backdrop and three snapshots come on screen, featuring images of girls at play. It has music and a male narrated voice over throughout. A young girl outside takes a photo of another girl outside a house on a tricycle, holding a doll. The commercial closes with a marching girl splitting in two and marching off either side of screen to reveal a line-up of different Kodak cameras, the Brownie Starlet in the foreground.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962 Originally housed in a cardboard box with Fanfare Films branding on it and a Berry Currie Advertising sticker. Film was wound on a black metal Kodak Australasia reel.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1962
Date identified from film stock. -
Producer
Fanfare Films Pty Ltd, Richmond, Greater Melbourne, Victoria, Australia, 1962
Date identified from film stock. -
Date identified from film stock. -
Recording Details
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Content Summary
1, 00:00:01 HH:MM:SS, Leader countdown and Fanfare Films intertitle,2, 00:00:10 HH:MM:SS, Diamond-patterned background with snapshot of mother handing a doll to a girl on a tricycle. Music and narration start. Two other snapshots of children are layered on top.,3, 00:00:15 HH:MM:SS, Kodak Brownie Starlet set against neutral backdrop with superimposed white text 'GIVE A KODAK CAMERA',4, 00:00:16 HH:MM:SS, Girl in front of trees taking a photograph. Voice over: "Fun's twice the fun at Christmas when she can save it in...",5, 00:00:18 HH:MM:SS, Cross fade to still image of a girl on a tricycle outside a house. A superimposed white frame fades in around the girl. Voice over: "...in pictures",6, 00:00:20 HH:MM:SS, Brownie Starlet camera against neutral backdrop. White text with name and price appears above.,7, 00:00:24 HH:MM:SS, Marching girl with Kodak sash faces camera, against black backdrop. She splits in two and marches off either side of the screen, which transitions to a new shot of a triangular formation of cameras. The camera pans to the foreground where the Kodak Brownie Starlet camera is. Text and pricing appears again.,8, 00:00:36 HH:MM:SS, End leader tape.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Model Name or Number
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Brand Names
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Cameras, Television Production, Promotional Materials, Marketing, Photographic Flash Attachments
