Summary
Kodak Australasia Pty Ltd, 16mm motion picture Television Commercial for the Kodak Brownie Starlet Outfit, 1962.
A 16mm motion picture film featuring a television advertisement for the Kodak Brownie Starlet Outfit, promoting it as a Christmas gift idea as part of the Kodak Camera Parade campaign. It featured the catch phrase 'This Christmas, give fun! Give a Kodak Camera'. The commercial was produced by Fanfare Films in 1962 for Berry Currie Advertising, who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial advertising Kodak Brownie Starlet Outfit. It opens with on some Christmas decorations and pans down to a girl taking photographs in the home. We then see the images she has captured of her family. It concludes with a marching girl presenting an arrangement of Kodak cameras. There is music and male voice over narration throughout.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1962
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1962
Date identified from film stock. -
Agent
Berry Currie Advertising (VIC.) Pty Ltd, St Kilda Road, Melbourne, Greater Melbourne, Victoria, Australia, 1962
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Producer
Fanfare Films Pty Ltd, Australia, 1962
Date identified from film stock. -
Recording Details
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Content Summary
1, 00:00:03 HH:MM:SS, Leader countdown and Fanfare Films intertitle.,2, 00:00:13 HH:MM:SS, Camera pans down from Christmas decorations to a young girl smiling and taking photographs. Music and voice over narration commence: "This Christmas, give fun. Give a Kodak...",3, 00:00:19 HH:MM:SS, Crossfade to still image of father in front of Christmas tree holding his gifts. A white, superimposed frame fades in around his face. Voice over: "There's fun for years to come taking...",4, 00:00:21 HH:MM:SS, Crossfade to snapshot of father against neutral backdrop. Two other snapshots appear on top. Voice over: "...pictures, indoors and out when the gift is a...",6, 00:00:23 HH:MM:SS, Camera outfit against neutral backdrop. "Brownie Starlet Camera Outfit, only four pounds sixteen at your Kodak dealer".,8, 00:00:28 HH:MM:SS, Marching girl with Kodak sash faces camera, against black backdrop. She splits in two and marches off either side of the screen, which transitions to a new shot of a triangular formation of cameras. The camera pans to the foreground where the Kodak Brownie Starlet Outfit is. Text and pricing appears again. Voice over: "It's just one of the many cameras to choose from in the Kodak Camera Parade".,9, 00:00:39 HH:MM:SS, End leader tape.
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Model Name or Number
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Brand Names
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Cameras, Television Production, Promotional Materials, Marketing, Photographic Flash Attachments
