Summary
A 16mm motion picture film featuring a television advertisement for Kodak Good Look Prints and the free instruction manual 'Photo Hints' released as part of the promotion. The commercial was produced in 1976 for Kodak Australasia. It is remarkably different from earlier Kodak campaigns. The angles and use of camera as character create a real sense of movement in the production. There are also more advanced visual effects.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Commercial for Kodak Products featuring a man in a low cut top talking to camera.
Physical Description
16mm polyester motion picture film; Colour; Television commercial (TVC); Optical sound; 1976
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1976
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Recording Details
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Content Summary
1, 00:00:00 HH:MM:SS, Leader countdown and intertitle.,2, 00:00:16 HH:MM:SS, A jolting, pan shot, as if through a camera viewfinder. A bearded man in a low cut shirt and safari suit speaks to camera. "For some people, taking pictures can be a hit or" and then he sings "Miss",3, 00:00:20 HH:MM:SS, Animated spark flashes in centre of screen and the whole screen goes white,4, 00:00:21 HH:MM:SS, Back to viewfinder mid shot of man speaking to camera. Camera pans up and down. Man clicks.,5, 00:00:26 HH:MM:SS, Wide shot of man in studio under spotlight. He shouts to camera.,6, 00:00:30 HH:MM:SS, Extreme close up of man's face talking to camera, out of focus. The viewfinder lines fade from the shot. The man steps back into focus, holding a Photo Hints booklet. The right hand corner of the shot then folds up, as though the shot were a photographic print. The man says: 'And when you've finished your film, ask for Good Look Prints, made on quality Kodak paper...". The corner of the shot folds down to reveal 'Good Look Prints' text logo in a black box. The man salutes to camera and concludes with "And here's good looking at you". Image and voice over are slightly out of sync.,7, 00:00:47 HH:MM:SS, End leader tape.
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Format
Motion Film, 16 mm, Colour
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Photographic Printing Processes, Promotional Materials, Instruction Manuals, Television Production
