Summary

A 16mm motion picture film featuring a television advertisement for Kodacolor film. It was produced in 1959 for the advertising agency Hugh Berry & Co who were commissioned by Kodak Australasia. It features a woman in her lounge room looking at an album of black and white photographs. A man on television begins to tell her the benefits of colour film. The key point of the advertisement is that any camera you already have will be able to make use of Kodacolor film, presenting colour photography as easy and a more accurate way to record family memories.

This commercial is one of the earliest in the Kodak Heritage Collection to make use of the campaign slogan 'It's made by Kodak, so you KNOW it's good', which stressed the quality and household name of Kodak products. This slogan was used well into the early 1960s.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Television commercial for Kodacolor film, opening on a woman flicking through a photo album and struggling to remember the colour of Christine's birthday outfit. A man on television begins to speak to her. There is an animated sequence of different cameras popping on screen before showing a father taking a photo of his son, and the mother deciding to take her photographs in colour for Christine's next birthday. It concludes with pricing information.

Physical Description

16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1959

More Information

  • Collection Names

    Kodak Heritage Collection

  • Collecting Areas

    Images & Image Making, Working Life & Trades

  • Acquisition Information

    Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005

  • Acknowledgement

    Courtesy of Kodak (Australasia) Pty Ltd.

  • Organisation Depicted

    Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1959

  • Agent

    Hugh Berry and Company, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1959

  • Recording Details

    Commercial TV, 00:01:28 HH:MM:SS, Excellent, 16MM cellulose acetate motion picture film; B&W; 50 feet; Television commercial (TVC); Optical sound; 1959

  • Content Summary

    1, 00:00:03 HH:MM:SS, Leader countdown,2, 00:00:13 HH:MM:SS, Woman by bookshelf looking at album. Voice over monologue by woman speaking about little Christine's first birthday party.,3, 00:00:22 HH:MM:SS, Close up of photo album with baby photo in centre. Woman describes dress colours but forgets sash colour.,4, 00:00:26 HH:MM:SS, Mid shot of woman looking up from photo album. She concludes with: "Oh if only I could have taken the picture in colour". A male voice off-screen says: "You can take your pictures in colour..." Woman looks to the right of screen, disturbed.,5, 00:00:33 HH:MM:SS, View over woman's shoulder to television where man does piece to camera. Man: "...with any rollfilm camera." Woman: "Even with my box camera?" Man: "Yes...",6, 00:00:37 HH:MM:SS, Close up of television and man talking. first to woman, then directly to camera. Man: "Kodak's new colour film turns any black and white camera into a colour camera!",7, 00:00:45 HH:MM:SS, Animated sequence of different Kodak cameras fading in and out against neutral backdrop.,8, 00:00:52 HH:MM:SS, Crossfade to man taking photograph in background and boy in foreground with model plane. Voice over: "...For colour shots indoors with flash..",9, 00:00:55 HH:MM:SS, Mother in foreground taking photograph of man and son in park. Voice over: "Or outdoors by daylight".,10, 00:00:59 HH:MM:SS, Close up of television and man speaking to camera. Man: "Just ask for Kodacolor film, eighteen shillings a roll and your camera will give you Kodacolor prints this size". He raises a photograph.,11, 00:01:07 HH:MM:SS, Woman takes a packet of prints from right of screen and looks at them. Woman: "Colour snaps with my box camera. Christine's birthday next Saturday! Must get a roll".,12, 00:01:19 HH:MM:SS, Black text on white background listing prices for film, developing and prints. Voice over: "Ask your dealer for Kodacolor film. It's made by Kodak so you KNOW it's good".,13, 00:01:25 HH:MM:SS, End.

  • Format

    Moving Film, 16 mm, Black and White

  • Language

    English

  • Classification

    Manufacturing & industry, Photographic products, Promotional materials

  • Category

    History & Technology

  • Discipline

    Technology

  • Type of item

    Audiovisual

  • Keywords

    Photography, Manufacturing, Advertising, Motion Picture Films, Photographic Film, Television Production