Summary
A 16mm motion picture film featuring a television advertisement for the Kodak 8 Movie camera, entitled 'Make Your Family Movie Stars'. This informal title comes from the titular line of the jingle that features in this advertisement. This commercial also connects in to a longer running campaign that used the catch phrase "It's made by Kodak, so you KNOW it's good", stressing the quality of the product.
This commercial was produced in 1961 by Cambridge Film Productions for Berry Currie Advertising, who were commissioned by Kodak Australasia.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television Commercial advertising Kodak 8 Movie Camera. It features a jingle throughout, interspersed with male voice over narration. A father films his children and later and mother captures footage indoors and they all watch the footage together.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1961
More Information
-
Collection Names
-
Collecting Areas
-
Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
-
Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
-
Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1961
-
Agent
Berry Currie Advertising (VIC.) Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1961
-
Producer
Cambridge Film Productions Pty Ltd, Pelham Street, Carlton, Greater Melbourne, Victoria, Australia, 1961
-
Recording Details
-
Content Summary
1, 00:00:02 HH:MM:SS, Leader countdown and Cambridge Film Productions intertitle.,2, 00:00:15 HH:MM:SS, Boy and girl in field with kite, and dog. Song commences: "Make your family movie stars...",3, 00:00:20 HH:MM:SS, Man with camera in field starts filming. Song: "...with the Kodak Movie Camera.",4, 00:00:25 HH:MM:SS, Mid shot of boy running with kite. Song: "Save those days you treasure most...",5, 00:00:30 HH:MM:SS, Low angle close up of father filming. Song: "With a Kodak Movie Camera". Voice over narration commences.,6, 00:00:36 HH:MM:SS, Close up of camera in man's hands. Voice over: "...and with the accessory pistol...",7, 00:00:40 HH:MM:SS, Low angle close up of man aiming camera. Voice over: "...grip, you can be sure of rock steady movies".,8, 00:00:43 HH:MM:SS, Lounge room. Mother in foreground adjusting lens. Father and children decorating kite in the background.,7, 00:00:49 HH:MM:SS, Camera against snowflake patterned backdrop. White text superimposed on image with name. Price appears in black star. Then animated close ups of father and two children appear in star shapes around the camera. Jingle recommences.,8, 00:00:59 HH:MM:SS, Moving footage of father and children decorating kite, projected on projection screen . Song: "...and every happy day. Keep every precious memory...",9, 00:01:07 HH:MM:SS, Family watch film. Song:"...the Kodak",10, 00:01:09 HH:MM:SS, Close up of girl looking excited. Song: "...Movie way".,11, 00:01:10 HH:MM:SS, Close up father and daughter smiling.,12, 00:01:12 HH:MM:SS, Camera in cardboard cut out with name and pricing written in black text. Voice over: "The Kodak 8 Movie Camera is made by Kodak, so you KNOW it's good",13, 00:01:24 HH:MM:SS, End.
-
Format
Motion Film, 16 mm, Black & White
-
Language
English
-
Classification
Manufacturing & industry, Photographic products, Promotional materials
-
Category
-
Discipline
-
Type of item
-
Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Motion Picture Film Cameras, Television Production
