Summary
A 16mm motion picture film featuring a television commercial for the Kodak Brownie Starflash camera outfit, 1959.
It features a group of teenagers hiking, taking photographs of each other and the views. It uses nostalgia and a hint of romance to promote the camera as a way to capture memories. The commercial was produced in 1959 for Berry Currie Hawkins advertising agency, who were commissioned by Kodak Australasia.
The Brownie Starflash Camera was a popular snapshot camera that was part of the Kodak Star range of cheap, easy to use cameras. It had a plastic body, fixed focus Dakon lens and used 127 roll film. It had a built-in flash with a parabolic reflector and used a single, small flash bulb. The Kodak Brownie Starflash range of cameras were made between circa 1957 and 1965.
This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Television commercial for the Kodak Brownie Starflash Outfit, featuring a group of 4 young people, two men and two women, on a hike. They take photographs throughout, and end up camping by a fire together. For the majority of the action there is only a string music soundtrack and at the end a male narrator explains benefits and pricing.
Physical Description
16mm cellulose acetate motion picture film; Black and White; Television commercial (TVC); Optical sound; 1959. POTENTIAL DUPLICATE MM 135453
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Depicted
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1959
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Agent
Advertising, Berry Currie Hawkins Pty Ltd, 252 Collins Street, Melbourne, Greater Melbourne, Victoria, Australia, 1959
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Recording Details
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Content Summary
1, 00:00:00 HH:MM:SS, Intertitle and leader countdown.,2, 00:00:15 HH:MM:SS, 4 young people walking down a wooded path. String music commences. Bird sound effects.,3, 00:00:20 HH:MM:SS, Front view of hiking party arriving at a stream. Girl sits down.,4, 00:00:26 HH:MM:SS, Girl takes off shoes and others sit.,5, 00:00:31 HH:MM:SS, Close up of young man taking photograph.,6, 00:00:32 HH:MM:SS, Girl with feet in water poses. White frame appears superimposed around her. Sound effect of shutter click.,7, 00:00:35 HH:MM:SS, Crossfade to close up of man's legs climbing up rock face.,8, 00:00:40 HH:MM:SS, Close up of man taking woman's hand.,9, 00:00:42 HH:MM:SS, High angle shot of smiling girl being pulled up.,10, 00:00:43 HH:MM:SS, Wide angle shot of hiking party at rock face looking at view.,11, 00:00:50 HH:MM:SS, Mid shot of man taking photograph,12, 00:00:53 HH:MM:SS, View of creek. White frame is superimposed around tree to sound of shutter click.,13, 00:00:55 HH:MM:SS, Cross fade to night. Hiking party around campfire,14, 00:00:59 HH:MM:SS, Close up of man reaching for camera and loading flash bulb. Voice over narration commences.,15, 00:01:02 HH:MM:SS, Girl posing. Screen flashes white to shutter click sound effect and white frame is superimposed around her .,16, 00:01:05 HH:MM:SS, Close up of snapshots in hand. Hand moves away to reveal the Brownie Starflash Outfit on a table covered with a map. Price is superimposed on image (black text in white circle).,17, 00:01:15 HH:MM:SS, Graphic on textured background reading 'CAMERAS / KODAK / FILMS'. Voice over: "It's made by Kodak, so you KNOW it's good.",18, 00:01:22 HH:MM:SS, End
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Format
Motion Film, 16 mm, Black & White
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Language
English
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Cameras, Television Production, Promotional Materials
