Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 292 archival items produced in the1960s.
The archival items include promotional clippings and advertisement proofs for Kodak products, with a specific focus on graphic arts and professional markets..The products and subjects include contact screens (negative or positive), graphic cameras, the liesegang Antiskop II - Image projector (enlarges and reduces), Kodak Autopositive film, Kodak tri-mask film, Kodalith Emulsion, Kodalith transparent stripping film, lighting equipment, microfilming, photo copiers, photographic film, photographic prints, photographic slides, polaroid cameras, sound projectors and view masters.
Advertising slogans include 'K is for Kodak, None better 'tis true, Photography made easy, FOR students like YOU!' and 'You'll always remember ... because you remembered to take pictures - naturally on Kodak film.' Advertising has been prepared by Kodak (Australasia) Pty Ltd, some proofs have been annotated with corrections in blue ink.
Advertising clippings and proofs relate to the following publications:
'SCODOS,' Aust. Outdoors, Aust. Red Cross Quarterly, Australia and New Zealand Press Directory, Australian Printer, Business Review, Cartography, Commonwealth trades alphabet, Digest of World Reading, Financial Review, Guiders, Hoofs & Horns, Hoop High, M.T.P.A. Trade Gazette, Magazine of Queensland Primary Correspondence School, Melbourne Walker, Modern Motor, Modern Office, Printers News, Queensland Centenary Souvenir, Real Estate and Stock Journal, S.A. School Post, Seacraft, Ski Aust., Skyline, Sports Car World, The Australian Accountant, The Bushwalker, The Plate Maker, The Readers Digest, Victoria's Resources, Walk.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with approx 97 paper pages, plus paper front and back cover, bound with cardboard and five metal staples, containing paper-based advertising clippings and proofs. The front cover is torn and only 1/3 remains, and pages 1-4 appear to be missing. A pile of loose clippings is stored in the front, including 1 x loose advertising proof for 'Kodalith Ortho Film Type 3' which was discovered loose in the tote. A square white sticker is adhered to the front cover with a typed title. Clippings are printed in both black and white and colour on matte and glossy paper. Publications are written in blue ink at the top of each page, and page numbers in pencil and blue ink in the top right hand corner of each page, All clippings are attached with glue or sticky tape. Many clippings have come loose in the scrapbook. The promotional materials range in size from 264 mm (W) x 390 mm (H) to 194 mm (W) x 255 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front Cover, centre, hand-written, blue ink: 'VERIFAX' Cover, centre, typed, black ink: 'GRAPHIC ARTS & ALLIED / MISCELLANEOUS' Cover, spine, centre, typed, black ink: 'GRAPHIC ARTS & ALLIED / MISCELLANEOUS.'
Type of item
315 mm (Width), 40 mm (Depth), 435 mm (Height)
Narrower at spine and bulging/twisted towards outer edge of pages. Some of the clippings are protuding from the book and have increased overall measurements.
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Processing Equipment, Photographic Developers, Photographic Enlargers, Photographic Film, Cameras, Camera Accessories, Photographic Accessories, Photographic Equipment & Supplies, Microfilming