Scrapbook compiled by Kodak Australasia Pty Ltd in the 1970s. It contains 104 pages and approximately 42 archival items produced 1975-76.
The contents include clippings of international advertisements, mostly for Rochester Kodak products and some English campaigns, with a letter from Robert F Edgerton explaining the new two week media mailout service commencing from the U.S branch. The products and subjects include; cameras, movie cameras, movie projectors, photographic film, film developing accessories and camera accessories, customer service. It should be noted that not many of the clippings gathered have been glued to the scrapbook. They are in a manila folder in the front of the scrapbook.
Advertising slogans include 'Kodak brings you the movie projector you'll never want to hide', 'Problem: slide that aren't flat. Solution: a lens that knows it', 'Kodak introduces Timelite cameras. Pocket-size cameras that use pocket-size flipflash', 'How to hold on to your happy Christmas memories', 'Greet someone you love with colour enlargements', and 'Happy memories that start here...go on and on and on'.
Advertising clippings and proofs relate to the following publications: American Druggist, Better Homes & Gardens, Ebony, Family Circle, Good Housekeeping, Ladies' Home Journal,McCall's, Media & Methods, Money, Military Market, New Yorker, Newsweek, Parent, Photo Marketing, Photo Weekly, Photographic Trade News, Radio Times, Redbook, Science News, Scientific American, Southern Living, School Product News, Sports Illustrated, Time, Woman's Day.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Large green scrapbook with 'crocodile skin' patterned cardboard front cover bound with green canvas tape along the spine. The scrapbook contains paper-based advertising clippings and proofs. The majority of clippings are loose in a manila folder tucked into the front of the book, with a few clippings in the very front and back of the scrapbook adhered to the green paper pages with sticky tape. Most of these clippings have come loose from the pages. Clippings are printed in both black and white and colour on matte and glossy paper. The promotional materials range in size from 149 mm (W) x 210 mm (H) to 394 mm (W) x 324 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, top, handwritten, black ink: 'THE BEST OF / ROCHESTER / ADVERTISING. '
Type of item
325 mm (Width), 20 mm (Depth), 405 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Cameras, Camera Accessories, Photographic Film, Photographic Accessories, Photographic Equipment & Supplies, Customer Service