Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately162 archival items produced 1972-1976.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include colour slide film, enlargers, microfilm, movie cameras, movie projectors, photographic film, photographic prints, pocket cameras, printing facilities, slide projector and accessories and travel photography.
Advertising slogans include 'Your own pictures are the best travel souvenirs' and ''Go-anywhere' Kodak pocket camera, Now you'll get the pictures you used to miss ...' Advertising material prepared by Kodak Australasia Pty. Ltd.
Advertising clippings and proofs relate to the following publications:
Australian House and Garden, Australian Seacraft Power & Sail, Cleo, Cosmopolitan, Family Circle, Freedom from Hunger Campaign, Home Beautiful, Idle Moments, Melbourne Observer, National Times, New Idea, Newsweek International, Reader's Digest, Rotary Down Under, Rydges, Seventies Child, The Australian Women's Weekly, The Bulletin, Time, Vogue, Woman's Weekly, Woman's World, Woman's Day.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large black hardcover scrapbook with slightly torn square yellow label adhered to front cover. Scrapbook contains 103 brown paper pages with gloss and matte paper advertising clippings and promotional material attached. A typed index on the first page describes the contents. Each page is numbered in the top right hand corner in blue or red ink, or pencil. Clippings are adhered to paper pages with sticky tape and sometimes glue. A number of proofs have come loose inside the scrapbook. The promotional materials range in size from 150 mm (W) x 193 mm (H) to 265 mm (W) x 344 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Front cover, middle, typed, black ink: 'NATIONAL MAGAZINES / NO.2 BOOK'
Type of item
285 mm (Width), 30 mm (Depth), 430 mm (Height)
The scrapbook is bulkier towards the outside edge of the pages than towards the spine so the larger measurement has been taken
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Motion Picture Film Cameras, Motion Picture Film Equipment, Cameras, Photographic Film, Photographic Slides, Photographic Slide Accessories, Photographic Enlargers, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design