Scrapbook compiled by Kodak Australasia Pty Ltd in the 1960s. It contains 94 pages and approximately 100 archival items produced 1960 - 1965.
The first in a series of four books of advertising proofs and clippings for Kodak amateur photographic products. The products and subjects include cameras, photographic accessories, film, and particularly the Instamatic and Brownie camera models.
Advertising slogans include 'New Kodak Instamatic Camera, Just drop in the film and it's loaded!', 'Keep a complete record of all your scouting fun...day and night,,with the versatile Brownie Starmite Camera', 'When you have only one chance...make sure of it...with KODACHROME II film' and 'No more tales of the one that got away'.
Advertising clippings and proofs relate to the following publications: Perth Daily News, Movie News/Maker, Camera Club Digest, Popular Mechanics, Outpost, and the Apex Baby Show.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large faded blue scrapbook with off-white canvas binding along the spine, containing paper advertising proofs for Kodak products. The clippings are adhered to thick green paper pages with sticky tape but a number of proofs have come loose inside the scrapbook. Some advertising proofs have corrections hand-written in pencil. The promotional materials range in size from 251 mm (W) x 135 mm (H) to 371 mm (W) x 488 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Spine, centre, hand-written, green ink: 'AMATEUR PRODUCTS' Spine, centre, hand-written, black ink: '(1)' Spine, bottom, hand-written, red ink: ' FULL'
Type of item
325 mm (Width), 27 mm (Depth), 405 mm (Height)
The scrapbook bulges towards its outer edge and is narrower at the spine. Clippings have increased the depth at the outer edge.