Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 138 archival items produced 1965 - 1975.
The second in a series of four (4) books of advertising proofs for Kodak amateur photographic products. The products and subjects include 35mm cameras, Filming accessories, Instamatic movie cameras, Kodachrome Colour slides, Kodachrome II Movie Film, Kodak Carousel 'S' Projector, Kodak Instamatic 104 Camera, Kodak Instamatic 104 Camera Outfit, Kodak Instamatic 25 Camera, Kodak Instamatic 500 camera, Kodak Instamatic M100 sound projector, Kodak Instamatic M18 Camera, Kodak Instamatic M5 Movie Camera, Kodak Instamatic M6 Movie Camera, Kodak Instamatic M80-L Movie Projector, Kodak Retina IV Camera, Kodak Retina S1 Camera and Kodak Royal Bromesko papers.
Advertising slogans include 'The best souvenirs aren't for sale. You just take them.' and 'Going places? Bring back all your fun in pictures with a Kodak Instamatic Camera.' Advertising material has been prepared by Kodak (Australasia) Pty Ltd or Berry Currie Advertising (Vic.) Pty Ltd.
Advertising clippings and proofs relate to the following publications:
Anzaas Congress, Aust. Photographer, Coburg Courier, Mailway, Markby's Popular Mechanics, Melbourne Show Catalogue & Schedule of prizes, Moomba Festival Programme 1968, Movie News & Movie Maker, 'Newcastle Morning Herald' Hospital Suppl., N.S.W. Railway Handbills, N.S.W. Railways Timetables 1968, Northern Territory Traveller, Pacific Neighbours, Perth Show Schedule, Road Safety Rules Book For Children, Roadside Guide, Rotary Down Under, S.A Road & Rail Travel Book, Scodos Magazine, Sight and Sound News, Skyline, Sportsgood and Toy Retailer, The Australian, Townsville Tourist Information Guide, Travelling National Press, Xmas Shopping Guide.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large brown scrapbook with 96 pages plus front and back cover. The scrapbook has brown canvas binding along the spine and contains paper advertising proofs for Kodak products. The black and white proofs are adhered to thick, discoloured blue-green paper pages with sticky tape but a number of proofs have come loose inside the scrapbook, and several are stuck to each other. Some advertising proofs have notes written in pencil. The promotional materials range in size from 277mm (W) x 173mm (H) x to 371 mm (W) x 281mm (H)
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1965 - 1975
Note that the majority of the content is from the mid-1960s but one clipping was dated 1975 - perhaps this was mistakenly included, as overall the four volumes of 'Amateur Products' include 3-5 years of clippings each in chronological order from the 1960s to 1970s.
Spine, centre, hand-written, green ink: 'AMATEUR PRODUCTS' Spine, centre, hand-written, black ink: '(2)' Spine, bottom, hand-written, red ink: ' FULL'
Type of item
325 mm (Width), 25 mm (Depth), 406 mm (Height)
The scrapbook bulges towards its outer edge and is narrower at the spine. Clippings are protruding and bulking out the pages, increasing the dimensions.
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Cameras, Camera Accessories, Photographic Film, Slide Photography Equipment, Slide Projectors, Motion Picture Film Cameras, Motion Picture Film Equipment, Photographic Equipment & Supplies