Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 76 archival items produced 1972-76.
The final in a series of four (4) books of advertising proofs and clippings for Kodak amateur photographic products. The products and subjects include cameras, photographic accessories, film, movie cameras and film, photography exhibitions, photographic kits and printing, namely Duo Print services.
Advertising slogans include 'You'll forget but pictures won't' and 'Now, before it all changes, take a picture.' At the top of each proof is the handwritten annotation 'Australian Products.' Advertising material has been prepared by Kodak (Australasia) Pty Ltd or Berry Currie Advertising (Vic.) Pty Ltd.
Advertising clippings and proofs relate to the following publications:
Adelaide Advertiser, Adelaide News, Aust. Photography, Brisbane Royal National Show "King Schedule," Canberra Courier, Lamphouse, Melb. Herald, Mildura Sunraysia Daily, Movie News (N.S.W.), N.S.W. Railway Hand Bills, N.S.W. Suburban & Country Rail Timetables, Newsreel (S.A), Open Road, Photo Magazines, R.A.C.V. Journal, Road Ahead, S.A. Motor, Scouting in N.S.W., Scouting in Qld, Sydney Daily Mirror, Sydney Daily Sun, Sydney Daily Telegraph, Sydney Morning Herald, Sydney Press, The Wyvern
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large blue scrapbook with off-white canvas binding, containing 100 paper pages, including the inside front and back cover. The last 53 pages have been left blank. The proofs are mostly in black and white, printed on matte paper and ranging in size from 181 mm (W) x 190 mm (H) to 244 mm (W) x 299 mm (H). Only one proof is in colour, printed on glossy paper. The clippings are mostly in black and white, with a few colour copies, on gloss and matte paper and are adhered to thick green paper pages with sticky tape. A number of proofs have come loose inside the scrapbook. Some advertising proofs have notes hand-written in pencil. More than half of the pages are blank. The promotional materials range in size from 181 mm (W) x 190 mm (H) to 244 mm (W) x 299 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Spine, centre, hand-written, black ink: 'AMATEUR PRODUCTS (4)'
Type of item
325 mm (Width), 20 mm (Depth), 405 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Cameras, Camera Accessories, Motion Picture Film Cameras, Motion Picture Film Equipment, Photographic Film, Photographic Equipment & Supplies, Photographic Printing Processes, Photographic Exhibitions, Technology & Innovation, Technology Changes, Innovation & Design