Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 174 archival items produced 1958-74.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include audio cassettes, Bromesko paper, cameras, camera accessories , career opportunities with Kodak, colour slide projector, event promotion, film developing accessories , flash photography, movie projector, moving image cameras, photographic film, photographic papers, sound projector and travel photography.
Advertising slogans include: 'Fireworks! Fun! Festivities! Capture and keep it all on Kodak Color Film' and 'preserve the beauties of nature forever - in pictures.' Most of the advertising material is directed towards religious audiences and Boy Scout groups e.g. photography training manuals for scouting trips. Advertising material has been prepared by Kodak (Australasia) Pty Ltd or Berry Currie Advertising (Vic.) Pty Ltd.
Advertising clippings and proofs relate to the following publications:
'Now' Brotherhood of St Laurence, "Whitehorse Show Time" Boxhill Dist. Boys Scout, Adelaide Show Prize List, Anglican, Australian Boy Scouts Association, Australian Catholic Directory, Australian Gliding Year Book, Australian HI-FI, Boy Scout of Camberwell, Brisbane Royal Show Catalogue, Burnie Show Catalogue, Coburg District Boy Scouts Association Year Book 1967/68, District Boy Scouts, Hobart Show Programme, Launceston Show Catalogue, Melb. Moomba Festival Souvenir Programme, Perth Royal Show Schedule of Prizes, Popular Mechanics, Popular Mechanics, Religious Film Strips, Royal Agricultural Society (N.S.W.) Catalogue, Royal Auto, Royal Auto, Royal Easter Show Schedule, Royal Show Ring Programme Brisbane, Scouting in N.S.W., Scouting in Queensland, The Catholic Weekly, The Land, The Scout Leader, The Victorian Scout, The Victorian Scout, Warana Spring Festival, Warana Spring Festival Programme, Western Scouter
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 98 brown paper pages and cover, bound with cardboard and five metal staples along the spine. A square orange/yellow sticker is adhered to the front cover with a typed title. The book contains paper-based advertising clippings. Clippings are printed in both black and white and colour on matte and glossy paper, some of which has now aged and yellowed. An incomplete handwritten index is on the top right of the inside front cover. A complete typed index is taped into the third page. Page numbers are written in ink in the top outer corners of each page from 1-98, with corrections to these on some pages. All clippings are labelled with either handwritten or typed notes on the top of each page or directly on top of the clippings. All clippings are attached with glue or sticky tape, and in some cases the sticky tape has aged and discoloured so clippings are coming loose in the scrapbook. Some clippings are held together with metal paper clips. The promotional materials range in size from 120mm (W) x 210 mm (H) x 202mm (W) x 290mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Square yellow sticker on front fover, centre, typed, black ink: 'AGRICULTURAL SHOWS / HOBBIES & SCOUTING / DENOMINATIONAL'
Type of item
290 (Width), 20 (Depth), 420 (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Processing Equipment, Photographic Paper, Photographic Film, Cameras, Camera Accessories, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design