Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 153 archival items produced 1958-1974.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include camera accessories, cameras, colour printing, colour photography, colour slides, film developing accessories, flash photography, Kodak lecture service, Kodak Technicians, movie cameras, photographic film, photographic prints, sound projectors, and event promotions.
Advertising slogans include 'The photos you take are priceless ... so put your trust in Kodachrome film' and 'Posterity will be the judge of what our generation allowed to happen. The science and arts of photography, as well as glorious music, will make that judgement possible.' Most of the advertising material is newspaper clippings, with multiple copies of the same advertisement taken from various publication dates.
Advertising clippings and proofs relate to the following publications:
'NOW' - Brotherhood of St Lawrence, 1974 Moomba Catalogue - March, AACS, Adelaide Festival of Arts Programme, Aust. Boy Scouts Jamboree Brochure, Aust. Council of Trade Unions, Aust. Scouts First Book (2nd Class), Aust. Scouts First class test Book, Australian & New Zealand Press Directory, Brighton District Boy Scouts Assoc., Brisbane Royal Show Catalogue, Burnie Show Catalogue, Cairns Show Prize List, District Boy Scouts Year Book, Geelong & District Festival, Hobart Show Programme, Jumping, Launceston Show Catalogue, Matilda, Melbourne Show Schedule, Perth Royal Show Schedule of Prizes, QLD Amateur Cine Soc. Film Festival Prog., QLD. Boy Scouts Assoc. Book, The Club Book, Melbourne District Boy Scouts Assoc., Richmond District Scouts Year Book, The Club Book, Western Scouter, Victorian Naturalist, Jamboree, Catholic Weekly, Anglican, Scouting in Camberwell, Australian Catholic Directory, Guiders Training Notebook, Religious Films Handbook, Troop Scouters , Programme Notebook, International Gold Cup Film Competitor, Mountaineering Equipment, Enterprise, Vic. Boy Scouts Book, Year Book of the Catholic Church of Aust. N.Z. & Oceania, Collingwood Scouts Assoc. Year Book, Queensland Scouter, Rockhampton Show Schedule & Programme, Royal Easter Show Schedule, Scouting in Melbourne, Scouting in N.S.W., Scouting in N.S.W., Sydney Int. Exhibition of Photography, Sydney R.A.S. Schedule of Prizes, The Land, The Scout Leader, The Vic Scouter, Toowoomba Show Catalogue, Townsville Show Prize List, Try Youth Club, Warana Spring Festival, Weekly Times Show Schedule.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with brown paper pages and cover, bound with cardboard and five metal staples along the spine.The book conists of 102 pages (excluidng inside front and back cover) contains paper-based advertising clippings. Clippings are printed in both black and white and colour on matte and glossy paper, some of which has now aged and yellowed. A square white sticker is adhered to the front cover with a typed title. Page numbers are written in ink in the top outer corners of each page from 1-99. A complete 2 page typed index is taped into the first page. All clippings are labelled with either handwritten or typed notes on the top of each page or directly on top of the clippings. All clippings are attached with glue or sticky tape, but many are coming loose in the scrapbook. Pages are numbered in blue ink on the top right hand corner of each page. The promotional materials range in size from 230 mm (W) x 428 mm (H) x 132 mm (W) x 183 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Square white sticker on front fover, centre, typed, black ink: 'AGRICULTURAL SHOWS / HOBBIES & SCOUTING / DENOMINATIONAL'
Type of item
290 (Width), 21 (Depth), 420 (Height)
Fraying and bulking out of pages has increased depth measurement slightly.
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Printing Processes, Photographic Paper, Photographic Film, Cameras, Camera Accessories, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Events, Innovation & Design