Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 34 archival items produced in 1958.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include cameras, Christmas promotions, colour photographic prints, drawing reproduction materials, film projectors, flash photography, Kodak gift ideas, photographic film.
Advertising slogans include 'Buy Christmas stocks now and pay later with the Kodak Advance Stock Plan' and 'The Happiest Gifts are Kodak Gifts' Advertising material has been prepared by Kodak (Australasia) Pty Ltd.
Advertising clippings and proofs relate to the following publications: Engineering Faculty Year Book, Gilseal News, Photo Trade News, The Australasian Journal of Pharmacy.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 70 brown paper pages and cover, bound with cardboard and five metal staples along the spine. The book contains paper-based advertising clippings. An incomplete handwritten index in blue ink is on the inside front cover. Pages 1 - 27 are numbered in the top outer corner of each page in blue ink and pencil, with the remaining 70 pages left blank. Clippings are printed in black and white and colour on both gloss and matte paper. All clippings are attached with glue and sticky tape but a number have come loose in the scrapbook. The promotional materials range in size from 215 mm (W) x 133 mm (H) to 214 mm (W) x 270 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Square yellow sticker on front fover, centre, typed, black ink: 'TRADE PAPERS'
Type of item
290 mm (Width), 20 mm (Depth), 420 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Paper, Photographic Film, Cameras, Camera Accessories, Projectors, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design