Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 297 archival items produced 1955-19559.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include cameras, camera accessories, photographic film, colour film, flash photography, travel photography, travel photography and motion picture cameras. Many of the clippings are multiple copies of the same advertisement in different editions of a publication, most advertisements relate to travel and tourism photography.
Advertising slogans include ''There's no place like home' - for snapshots; FLASH gets the picture any time' and 'Kodak snapshots remember your holiday when you forget.' Advertising material prepared by Kodak Australasia Pty. Ltd.
Advertising clippings and proofs relate to the following publications:
Asiana, Broadbent's Travel Map, Coming Events in Tasmania, Department of Railway N.S.W. Timetables (Country and Suburban), Department of Railways N.S.W, Gregory's Guide to N.S.W., Gregory's Guide to the Blue Mountains, Gregory's N.S.W. Official Fishing Guide, Handbook of Papua and New Guinea, N.R.M.A. Touring Dept., Perrods Guide to Brisbane, Perrods Guide to Northern Rivers, Rabaul Times, T.N.G, S.P.C. Quarterly Bulletin, Shanti Dut, Short Tours around Melbourne, Solquest, South Pacific Post, South Tas. Licensed Anglers Association, Suburban Railway Time-Table, The Fiji Times & Herald, The Official Airline Guide, The Pacific Islands Monthly, The Railway Institute Magazine, Touring Grounds around Sydney.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 91 brown paper pages, plus brown paper back cover, bound with cardboard and staples. Front cover missing. The book contains paper-based and cardboard advertising clippings, brochures and fliers. Pages are wrinkled due to the glue used and pages are fairly dirty. A typed and photocopied index with handwritten corrections on the first page lists the contents. Pages are numbered 1 - 80 in the top outer corners, with a few blank pages. Clippings are printed in black and white and colour on matte and gloss paper and cardstock. Clippings are attached with glue and sticky tape. The promotional materials range in size from134 mm (W) x 257 mm (H) to 127 mm (W) x 58 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Type of item
290 mm (Width), 40 mm (Depth), 425 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Film, Cameras, Camera Accessories, Photographic Accessories, Photographic Printing Processes, Photographic Equipment & Supplies, Travel & Tourism, Technology & Innovation, Technology Changes, Innovation & Design