Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 143 archival items produced 1971 - 1976.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include business machines, copiers, micrographic services, microfilm, plates, printers, movie cameras, slide projectors, projection screens, sound projector, copying film and papers, pocket cameras.
Advertising slogans include 'how to turn any microfilm into a 5 cent dry copy. With a new Kodak reader/printer' and 'For people who think they can't afford microfilm ... Kodak Micrographic Services Australia-Wide!'
Advertising clippings and proofs relate to the following publications:
Australian Accountant, Australian Business Communications, Australian Financial Review, Australian Library Journal, B.P.N, Modern Office, Time, Factory Equipment News, Australian Municipal Journal, Blueprint, C.E.N, Computer Master, Computer Weekly, Data Trend, Educational Books and Equipment, Engineering Australia, Executive Buyer's Guide, Factory Equipment News, Impetus
Industrial Engineer, Information Efficiency, Insurance & Banking Record, Journal of Institute Engineers, Management Australia, Manufacturer's Monthly, Modern Building, Pace, Rydges, Small Offset Australia, Sydney Morning Herald, Tasmanian Architect Conv. Programme, The Age, The Australian, The Chartered Secretary, The Insurance & Banking Record
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large black hardcover scrapbook with 105 brown paper pages. The book contains paper-based advertising clippings. Clippings are printed in black and white on both gloss and matte paper. A typed index with handwritten corrections on the first page lists all contents, it has minor additions made in blue and black ink. Page numbers are written in ink on the top outer corners of each page, and handwritten titles are on most pages. Clippings are attached with sticky tape and glue. A number of clippings have come loose inside the scrapbook. A number of pages have been left blank, and quite a few have been cut out of the book. The promotional materials range in size from 212 mm (W) x 276 mm (H) to 172 mm (W) x 257 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Yellow sticker on front cover, centre, typed, black ink: 'BUSINESS SYSTEMS / MARKETS DIVISION'
Type of item
287 mm (Width), 21 mm (Depth), 432 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Film, Photographic Copiers, Photographic Duplicating Machines, Photographic Printing Processes, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design