Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 1,018 archival items produced in 1947.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include Kodak developing, printing and enlarging services, photographic film, Christmas promotions and camera buyback schemes.
Advertising slogans include 'Will it be a "shot" worth keeping? . then take it carefully!' and 'click your camera and . it's caught on Kodak film.' All clippings in this scrapbook have been taken from newspapers. Most are in black and white, a few are printed in colou. Scrapbook pages have either been annotated by hand with the details of newspaper, or the clippings themselves have been annotated. On occasion there is a typed page inserted in the scrapbook detailing the clipping source and date it was collected. There are multiples, often pages filled with the same advertisement collected on different days, arranged in chronological order. Advertising material has been prepared by Kodak (Australasia) Pty. Ltd.
Advertising clippings and proofs relate to the following publications:
Central Queensland Herald, Launceston - Advocate, Radio Call, SUN Supplement, Sydney Jewish News, The Advertiser, The Advertiser Adelaide, The Advocate, The Cairns Post, The Central Queensland Herald, The Express, The Mail, The Melbourne Sun, The Mercury, The Morning Bulletin, The News, The Telegraph, The West Australian, The Worker.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 89 brown paper pages (the last 46 pages have been left blank), plus brown paper front and back cover, bound with cardboard. The book contains black and white newspaper advertising clippings, many of which have discoloured. All clippings are attached with glue. Contents are typed and handwritten in black and red ink and pencil on pages and clippings. The promotional materials range in size from 47 mm (W) x 48 mm (H) to 145 mm (W) x 205 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Sydney, Kodak (Australasia) Pty. Ltd., Sydney, Greater Sydney, New South Wales, Australia, 1947
It is unclear which Sydney office compiled this, however the sticker and time period indicates that this would have been compiled in Sydney
White sticker on front cover, centre, typed, black ink: 'ADVERTISING DEPT. CLIPPINGS / NEWSPAPERS 1947. / MONTHLY. CIRCULATION. White sticker on front cover, centre, printed, blue ink: 'IF NOT CLAIMED IN 7 DAYS RETURN TO / BOX 2700, G.P.O., SYDNEY, N.S.W.'
Type of item
290 mm (Width), 35 mm (Depth), 424 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Paper, Photographic Film, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design