Scrapbook compiled by Kodak Australasia Pty Ltd. It contains110 pages and more than 400 archival items produced 1942-44.
The contents include advertising clippings for Kodak products. The products and subjects include; photographic film, Snapshots, x-ray and medical imaging, Liberty Loans, Airgraph, Speedmail and War Bonds.
Advertising slogans include 'Photographs from home take you to his battle station', War's Great Demand for Photographic Materials', 'Kodak Aerial Lenses are made with new rare-element glass', 'More accurate maps - thanks to photography', 'Photographs keep the Soldier in touch with Home!', 'Kodak Film is in the Skies', and 'Photography to ease the strain of war'.
Advertising clippings and proofs relate to the following publications: The Australian Journal of Pharmacy, The Hospital Magazine, The Sun, The Telegraph, and The Wiluna Miner.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with brown paper pages and cover, bound with cardboard. The book contains advertising clippings in black and white and colour. All clippings are attached with glue and there are a number of blank pages in the front of the book. Contents are typed and handwritten in black ink and pencil on pages and clippings. The promotional materials range in size from 86 mm (W) x 47 mm (H) to 170 mm (W) x 240 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Sydney, Kodak (Australasia) Pty. Ltd., Sydney, Greater Sydney, New South Wales, Australia, 1943 - 1944
It is unclear which Sydney office compiled this, however the sticker and time period indicates that this would have been compiled in Sydney
White sticker on front cover, centre, typed, black ink: 'GENERAL CIRCULATION CUTTINGS / 1943 - 1944.' White sticker on front cover, centre, printed, blue ink: 'IF NOT CLAIMED IN 7 DAYS RETURN TO / BOX 2700, G.P.O., SYDNEY, N.S.W.'
Type of item
292 mm (Width), 20 mm (Depth), 455 mm (Height)
Overall height increased by an extended clipping
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Paper, Photographic Film, X-Ray Film, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design