Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 403 archival items produced 1948-1950.
The archival items include promotional clippings and advertisement proofs for Kodak products. The products and subjects include photographic film, cameras, lighting, enlarging services film sound projectors, hand colouring services for photographs, Photographic competitions and photographic prints.
Advertising slogans include 'Click your camera and its caught on Kodak Film' and 'make a "personal visit" by mail - include a snapshot with your letter.' This scrapbook focuses mainly on the years 1948 and 1949 in detail. Pages are labelled individually for months within these years and a number of advertising clippings have been taken from the same recurring sources within these years. Most of the clippings either have an individual label detailing the original source and date it was taken from, some have a typed index adhered to the page indicating where the samples originated.
Advertising clippings and proofs relate to the following publications:
Argus, Armidale Express, Barrier Daily, Bathurst Advocate, Bathurst National, Bendigo Advertiser, Beralla Standard, Blue Mountain Advertiser, Border Morning Mail, Brisbane Telegraph, Bundaberg News-Mail, Bundaberg News, Burnie Advocate, Cairns Post, Catholic Weekly, Central Western Daily, Central Q'ld Herald, Central Western Daily, Cowra Guardian, Daily Mirror, Dubbo Liberal, Examiner, Farmer's Weekly, Forbes Advocate, Gawler Bunyip, Geelong Advertiser, Glenn Innes Examiner, Goulbourn Evening News, Goulbourn Evening Post, Goulburn Evening Post, Grafton Daily Examiner, Great Southern Herald, Hamilton Spectator, Hamilton Spectator, Horsham Times, Illawarra Mercury, Innisfail Times, Inverell Times, Kadira Times, Kalgoorlie Times, Kalgoorlie Miner, Kempsey Argus, Kingaroy Herald, Longreach Leader, Maitland Mercury, Manning River Times, Maryborough Chronicle, Maryborough Advertiser, Maryborough Chronicle, Mercury, Morning Bulletin, Murray Pioneer, Murrumbidgee Irrigator, Nambour Chronicle, Namhew Chronicle, Nanango New, Newcastle Herald, Newcastle Sun, Northern Argus, Northern Daily Leader, Northern Miner, Pirie Recorder, Port Lincoln Times, Portland Observer, Queensland Times, Radio Call, Riverine Herald, Riverini Herald, Smith's Weekly, South Western Times, Stawell News, Stock & Station Journal, Sunday Telegraph, Sunday Times, Sunraysia Daily, Swan Hill Guardian, The Advertiser, The Advocate, The Age, The Area News, The Armidale Express, The Australian Worker, The Barrier Miner, The Border Watch, The Bunyip, The Cairns Post, The Camperdown Chronicle, The Canberra Times, The Central Queensland Herald (Rockhampton), The Colac Herald, The Collie Mail, The Daily Advertiser, The Daily Examiner, The Daily Mercury, The Dubbo Liberal, The Examiner, The Geraldton Guardian, The Gippsland Times, The Gympie Times, The Hobart Mercury, The Kurragong Herald, The Kyneton Guardian, The Leader, The Lithgow Mercury, The Longreach Leader, The Macleay Argus, The Mail, The Manning River Times, The Maryborough Chronicle, The Morning Bulletin (Rockhampton), The Mudgee Mercury, The Murray Pioneer, The Murrumbidgee Spectator, The Nambour Chronicle, The Newcastle Sun, The Northern Advertiser, The Northern Argus, The Northern Daily Leader, The Northern Miner, The Northern Star, The Post, The Powlett Express, The Q'ld Times, The Recorder, The Reverine Herald, The Shepparton News, The Singleton Argus, The South Coast Times, The South Western Times, The Sun, The Sydney Sun, The Transcontinental, The Wangarrata Chronicle, The Warwick Daily News, The West Australian (Perth), The West Coast Mail, The Western Times, The Worker (Brisbane), The Wangaratta Chronicle, The Young Witness, Toowoomba Chronicle, Transcontinental, Truth, Tweed Daily, W.A. Coalfields Miner, Wagga Daily Advertiser, Wallaroo Times, Wangaratta Chronicle, Warick Daily News, Warragul News, Warrnambool Standard, West Coast Sentinel, Western Mail, Western Times, Whyalla News.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with brown paper pages, plus brown paper front and back cover, bound with cardboard. The book contains advertising clippings in black and white and colour. All clippings are attached with glue and there are a number of blank pages in the back of the book. Contents are typed in black ink on labels and attached to clippings. The promotional materials range in size from 46 mm (W) x 45 mm (H) to 140 mm (W) x 204 mm (H)
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Sydney, Kodak (Australasia) Pty. Ltd., Sydney, Greater Sydney, New South Wales, Australia, 1948 - 1949
It is unclear which Sydney office compiled this, however the sticker and time period indicates that this would have been compiled in Sydney
White sticker on front cover, centre, typed, black ink: 'DAILY NEWSPAPERS / 1948 TO JUNE 1949.' White sticker on front cover, centre, printed, blue ink: 'IF NOT CLAIMED IN 7 DAYS RETURN TO / BOX 2700, G.P.O., SYDNEY, N.S.W.'
Type of item
295 mm (Width), 20 mm (Depth), 423 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Photographic Paper, Photographic Film, Photographic Enlargers, Photographic Accessories, Photographic Lighting Equipment, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design