Scrapbook compiled by Kodak Australasia Pty Ltd. It contains approximately 276 archival items produced 1959-64.
The archival items include promotional clippings and advertisement proofs for Kodak products The products and subjects include motion picture cameras, projectors and film, business photo systems, colour prints, home movie equipment, photography facts and tips, production and laboratory services for film production, sound projectors.
Advertising slogans include 'Preferred by exhibitors everywhere - sensitized materials made by Kodak' and 'you'll never see a better film; for the best photographic quality . print on Eastman fine grain release positive film.' Advertising material has been prepared by Kodak (Australasia) Pty Ltd or Berry Currie Advertising (Vic.) Pty Ltd.
Advertising clippings and proofs relate to the following publications:
A.A.C.S. Gold Cup Festival, Australian Journal of Instrument Technology, Australian Journal of Science, Broadcasting and Television, Broadcasting and TV Year Book, Career Book, Commonwealth Outlook, Commonwealth Trade Alphabet, Drama and the School, Engineering Faculty Year Book, Film Producer, Magazine of Queensland Primary Correspondence School, Mail Way, Motion Pictures, Movie News, QACS Catalogue, Radio Television News, Sydney University Science Year Book, Temora, Nat. Colour Slide Catalogue, The Australian Police Journal, The Australian Religious Film Society, The Film Weekly, The Outpost, Victorian Movie Makers, Visual Aids Review.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large paper scrapbook with 100 brown paper pages bound with cardboard and five metal staples along the spine. The front cover appears to be missing. The book contains paper-based advertising clippings in black and white and colour. All clippings are attached with sticky tape and sometimes glue. A number of clippings are loose inside the scrapbook. The promotional materials range in size from 91 mm (W) x 55 mm (H) to 152 mm (W) x 300 mm (H)
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Type of item
290 mm (Width), 25 mm (Depth), 425 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Marketing, Promotional Materials, Motion Picture Film Cameras, Motion Picture Films, Projectors, Photographic Accessories, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Innovation & Design