Scrapbook compiled by Kodak Australasia Pty Ltd. It contains 105 brown paper pages and approximately 163 archival items produced 1973-76.
The pages have been numbered by hand and there is an index ordered by publication on the first page of the scrapbook. The contents include advertising clippings, leaflets and promotional material for Kodak products. The products and subjects include Kodak Tri-X Pan and Kodak Plus X Pan Professional Films, Kodak Veribrom Paper, Kodabromide papers, Kodak Polymatic Litho Plates and Kodalith film processors.
Advertising slogans include 'Your training and TRI-X film get results', 'Beauty is only 12 mircons deep', 'In the time it takes to process one black and white print, now you can process almost 5', ' For the best impression you can make...New Kodak Polymatic Litho Plates', 'A new angle of reducing costs', 'Colour film is good news', and 'Everyone's happy when you run with Kodak Polymatic Ln Plates'.
Advertising clippings and proofs relate to the following publications: I.A.P. Professional Photography in Australia, Graphic Arts Bulletin, Blueprint, Australian Printer, The Age, Sydney Morning Herald, Lumiere, Australian Lithographer, Australian Financial Review, The Australian, Printer News, The Platemaker, Australasian Engineer, Small Offset, B.P.N., Printing World, Australian Surveyor, Advertising News, Industrial & Commercial Photography, Press Progress, and Professional & Industrial Photo Equipment Catalogue.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This scrapbook is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Large black scrapbook with square yellow label adhered to front cover. Contains 105 brown paper pages with gloss and matte paper advertising clippings and promotional material attached. A typed index on the first page describes the contents, with corrections handwritten in blue ink. Each page is numbered in the top right hand corner in pencil. The clippings are adhered to paper pages with sticky tape and sometimes glue, but many are loose. Some pages throughout are blank, where a themed section has not been filled. The promotional materials range in size from 209 mm (W) x 277 mm (H) to 134 mm (W) x 223 mm (H).
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Yellow sticker on front cover, middle, handwritten, black and red ink: 'GRAPHIC ARTS & ALLIED / PRINTING / [crossed out in red ink] MISCELLANEOUS / [crossed out in red ink] VERIFAX'
Type of item
290 mm (Width), 37 mm (Depth), 432 mm (Height)
Scrapbooks, Advertising, Photography, Retailing, Promotional Materials, Photographic Printing Processes, Photographic Paper, Photographic Film, Photographic Equipment & Supplies, Technology & Innovation, Technology Changes, Printing, Marketing, Innovation & Design