Summary
Cardboard film box and lime green plastic film reel which originally housed a 16mm motion film featuring a television advertisement for the Kodak Instamatic Camera, made circa 1968.
This box is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Physical Description
A square cardboard film box with a lime green plastic reel inside. The box has an orange sticker on the back with production details from Berry Currie Advertising. Senior Film Productions details are listed on the front.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Named
Kodak (Australasia) Pty Ltd, 173 - 199 Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1968
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Organisation Named
Berry Currie Advertising (VIC.) Pty Ltd, St Kilda Road, Melbourne, Greater Melbourne, Victoria, Australia, 1968
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Organisation Named
Senior Film Productions Pty Ltd, Greater Melbourne, Victoria, Australia, 1968
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Inscriptions
Back, sticker, printed, black ink: 'Berry Currie / Advertising / (Vic.) Pty. Ltd.' / CLIENT / PRODUCT / LENGTH / KEY NO. / VIDEO CUE / AUDIO CUE Back, sticker, typed, black ink: 'KODAK / Instamatic Cameras / 60 / BCA I072 / Graphic which read s(sic) / "TOO EASY FOR WORDS" / MUSIC Side, printed, black ink: 'PRODUCT: / CAPTION: / KEY No.: / LENGTH:' Side, printed, black ink: 'R / E / L / E / A / S / E / / P / R / I / N / T ' Front, printed, black ink: (Logo of three black dots in four squares) 'Senior Films / 44 Pakington Street ...' Reel, embossed: 'SENIOR / tuscan'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
100 mm (Width), 25 mm (Depth), 100 mm (Height)
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Keywords
Photography, Manufacturing, Advertising, Motion Picture Films, Cameras, Television Production