A 16 mm motion film in original packaging. The film features a 30 second advertisement for the Kodak Pocket Instamatic Camera (MM135435).

The film was produced between circa 1973 and 1981, by Studio Corporation Pictures for Berry Currie Advertising who were commissioned by Kodak Australasia. The film was originally housed on a white plastic reel in a Studio Corporation film box.

The Pocket Instamatic was a compact plastic camera designed to fit into the user's pocket and took a small 110 cartridge film. It used a MagiCube flash that clicked into the top of the camera and didn't require batteries, which enabled inside and night photography.

Pocket Instamatic cameras were officially launched in April 1973 in Australia, but dealers were given an earlier preview with a small number available to sell for Christmas 1972. These cameras had already been released in the USA and Europe in 1972, but demand there was so high that the Australian sales launch was delayed. From 1974 the Kodak Pocket Instamatic 100, 200 and 300 camera models were assembled in Australia at the company's Coburg factory, from parts imported from Kodak Limited in England.

This film is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

16mm cellulose acetate motion picture film; B&W; Television commercial (TVC); Film was originally stored on a white plastic film reel inside a square cardboard film box.

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