A metal film canister base that originally contained a 16 mm motion picture film wound on a grey metal projection film reel.
Inside the canister is secured a printed notice 'The Film Prayer' which offers important advice about the proper care and use of film:
'The Film Prayer:
I AM FILM, not steel; O user, have mercy, I front dangers whenever I travel the whirling wheels of mechanism. Over the sprocket wheels, held tight by the idlers, I am forced by the motor's magic might. If a careless hand misthreads me, I have no alternative but to go to my death. If the pull on the takeup reel is too violent, I am torn to shreds. If dirt collects in the aperture, my film of beaurty is streaked and marred, and I must face my beholders - a thing ashamed and bespoiled. Please, if I break, NEVER fasten me with pins which lacerate the finger of my inspectors.
I travel many miles in tin cans. I am tossed on heavy trucks, sideways and upside down. Please see that my first few coils do not slip loose in my shipping case, and become bruised and wonded beyond power to heal. Put me in my own can. Scrape off all old labels on my shipping case so I will not go astray.
Speed me on my way. Others are waiting to see me. THE NEXT DAY IS THE LAST DAY I SHOULD BE HELD. Have a heart for the other fellow who is waiting, and for my owner who will get the blame.
I am a delicate ribbon of film - misuse me and I disappoint thousands; cherish me, and I delight and instruct the world.
Reprinted by Crawley Films Limited, Ottawa, Toronto, Montreal'
Part of a collection of photographs, moving film, artefacts, documents and trade literature relating to Massey Ferguson (Aust.) Ltd. The Australian operations of this company were originally founded as Hugh V. McKay in the 1890s. In 1930 it merged with Massey Harris's Australian operations to become H.V. McKay Massey Harris Pty Ltd. In 1955, this company was in turn absorbed into the Massey-Ferguson global entity becoming Massey Ferguson (Aust.) Limited.
Circular grey metal canister lid with labels attached to the top and bottom of it.
Moving Film, 16 mm, Colour
Hand written in grey pencil on a sticker attached to the lid of the canister; '588' Hand written in red ink on a sticker attached to the lid of the canister; 'TN / 127' Printed on a label attached to the lid of the canister; 'GENUINE / MF Massey Ferguson / PARTS & ACCESSORIES' Hand written in black ink on the Massey Ferguson label attached to the lid of the canister; '20' Printed on a label attached to the lid of the canister; 'MF / Massey Ferguson / FILM LIBRARY / TITLE OF SOIL + LIFE [hand written] / Footage Running Time 28 MIN. [hand written] / Color / B. & W. CATALOGUE No. / Sound - Optical Magnetic / Massey-Ferguson (Australia) Limited / 2 DEVONSHIRE RD., SUNSHINE, 3020 Phone 311 0311' Hand written in red ink on the lid of the canister; 'MASSEY - FERGUSON' Printed on a label attached to the inside of the canister lid; 'THE FILM PRAYER / I AM FILM, not steel; O user, have mercy. I front dangers when- / ever I travel the whirling wheels of mechanism.....[extended text, see Multimedia tab]'
Type of item
320 mm (Width), 25 mm (Height)
Overall dimension of the reel.