Summary

Rectangular colour poster advertising Kodak Kodacolor VR colour film in 100, 200, 400 and 1000 speed. This poster, featuring the catch phrase 'The Colors of Life' was produced between 1982 and 1986 and is likely an American poster design kept and used by Kodak Australasia marketing and design staff at Coburg.

This poster is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular colour poster with rainbow patterned backdrop and four panels, each with a three dimensional graphic representation of a 35mm film box with the product name on the end, its application written on top and an example photograph in highly saturated colour on the front. 100 speed film at the top has 'Detail' and a picture of a couple in colourful clothes seated outside at tables covered in different coloured cloths. 200 speed below that is for 'Versatility' and has a close up photograph of a female clown with a rainbow wig on the front. 400 is for 'Action' and features a pole vaulter in a yellow singlet and red shorts, mid air. The final box at the bottom for 1000 speed film is for low light and features a close up of a woman with a candle in front of her face. There is a Kodak logo on the bottom left and white text on the right.

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