Summary
A monochrome, sepia toned photograph of the back of the Kodak Australasia Pty Ltd retail store 'Kodak House' at 252 Collins St, Melbourne, as seen from Howey Place.
It was originally housed in a box containing 2 black and white photographs and 2 black and white negatives of the back of the Kodak Australasia Pty Ltd retail store 'Kodak House' at 252 Collins St, as seen from Howey Place and Carson Place, Melbourne.
This group of images is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Narrow street corner with jewelers on the right side, and a mirror reflecting a man standing in the alley and part of a parked car. In centre of frame is a wooden fence with gate. To the left is another building with shop entranceway and a neon sign with the letters 'RTHEIM'S' above the door.
Physical Description
Monochrome, sepia toned photograph, portrait format
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Place & Date Depicted
Kodak (Australasia) Pty. Ltd., Kodak House, Melbourne, Greater Melbourne, Victoria, Australia, 26 Aug 2014
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Format
Photograph, Whole Plate, Sepia
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Inscriptions
Reverse, stamped, purple ink: 'THE / SEARS' STUDIOS / ST. KILDA JUNCTION / MELBOURNE'
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Classification
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Category
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Discipline
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Type of item
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Keywords
Photography, Industry, Manufacturing, Retailing, Retail Sales, Retail Displays, Shopfronts, Streets