Summary
Black and white, 1/4 plate glass negative of the shopfront display at Sydney's Kodak branch at 379-381 George Street, circa 1933-1938. The promotion is for Kodak Visual Education in schools and colleges, and there are some products such as the Kodascope Model D and L projectors, a Ross Epidiascope and Kodak slide accessories.
This image is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Shopfront display featuring a window full of Kodak merchandise (cameras and projectors) and various signs and labels. Around the top of the inner display case are framed photographs with captions including 'A NSW Orchard' and 'Grazing Herefords'. The window glass has decorative glass 'garlands' etched into it around the top. Kodak Ltd is cast into the front, exterior skirting of the window, and 'Baker & Rouse' is similarly cast into the skirting inside the entranceway.
Physical Description
Black and white silver gelatin glass negative, quarter plate, landscape format
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Place & Date Depicted
George Street, Kodak House, Kodak (Australasia) Pty. Ltd., George Street, Sydney, Greater Sydney, New South Wales, Australia, 1933 - 1938
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Organisation Named on Building
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Format
Negative, Quarter Plate, Black & White
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Classification
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Category
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Discipline
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Type of item
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Dimensions
107 mm (Width), 81 mm (Height)
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Keywords
Photography, Retailing, Promotional Materials, Retail Displays, Retail Display Materials, Shopfronts, Photographic Equipment & Supplies, Photographic Products, Education & Training