Summary
Black and white, 1/4 plate glass negative of the shopfront display at Sydney's Kodak branch at 379-381 George Street, circa 1932-1934. The promotion is for Cine-Kodak Eight Movie Cameras. There are cameras and accessories throughout the display with multiple signs and price tickets throughout. The sign in the centre of the display reads: 'Huge World Demand makes possible Sensational Reductions in Prices of Cine-Kodak Eight...' To the far right there are two 'Kodaflector' flash units suspended, with promotional signs around them.
This image is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Shopfront display featuring a window full of Kodak merchandise (movie cameras and projectors) and various signs and labels, primarily for Cine-Kodak Eight cameras. Around the top of the inner display case are framed photographs of Sydney Harbour. The window glass has decorative glass 'garlands' etched into it around the top. Kodak Ltd is cast into the front, exterior skirting of the window, and 'Baker & Rouse' is similarly cast into the skirting inside the entranceway. Kodak is written in tiles on the front step.
Physical Description
Black and white silver gelatin glass negative, quarter plate, landscape format
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Place & Date Depicted
George Street, Kodak House, Kodak (Australasia) Pty. Ltd., George Street, Sydney, Greater Sydney, New South Wales, Australia, 1932 - 1934
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Organisation Named on Building
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Format
Negative, Quarter Plate, Black & White
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Classification
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Category
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Discipline
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Type of item
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Dimensions
107 mm (Width), 81 mm (Height)
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Keywords
Photography, Retailing, Promotional Materials, Retail Displays, Retail Display Materials, Shopfronts, Photographic Equipment & Supplies, Photographic Products, Movie Cameras, Photographic Flash Units