Summary

Black and white, 1/4 plate glass negative of the shopfront display at Sydney's Kodak branch at 379-381 George Street, circa 1932-1934. The display has a mix of products and posters, but the primary focus is Kodak cameras, including the Jiffy, Brownie, Bantam and Cine-Kodak. Advertising slogans include: 'Kodak keeps them young forever' and 'Kodak gets the picture for keeps'.

This image is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Shopfront display featuring a window full of Kodak cameras and various signs and labels corresponding to the products. Around the top of the inner display case are framed photographs of Sydney Harbour. The window glass has decorative glass 'garlands' etched into it around the top. Kodak Ltd is cast into the front, exterior skirting of the window, and 'Baker & Rouse' is similarly cast into the skirting inside the entranceway. Kodak is written in tiles on the front step.

Physical Description

Black and white silver gelatin glass negative, quarter plate, landscape format

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