Black and white plate glass negative of the shopfront display at Sydney's Kodak branch at 379-381 George Street, circa 1932. As well as a small exhibition of Sydney Harbour Bridge opening photographs, there is a promotion for Kodak projectors, specifically the Kodatoy and Kodascope. The central display promotes the Kodascope library of home movie rentals and the Kodatoy home movie projector.
This image is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Shopfront display featuring a window full of Kodak projectors and accessories, with various signs and labels corresponding to the products. Around the top of the inner display case are framed photographs of Sydney Harbour, with a sign in the lower left of the case titled 'Opening Ceremony Sydney Harbour Bridge'. The window glass has decorative glass 'garlands' etched into it around the top. Kodak Ltd is cast into the front, exterior skirting of the window, and 'Baker & Rouse' is similarly cast into the skirting inside the entranceway.
Black and white silver gelatin glass negative, quarter plate, landscape format
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Place & Date Depicted
Organisation Named on Building
Negative, 5" x 4", Black & White
Type of item
Image Dimensions - Negative/s
121 mm (Width), 100 mm (Height)
Photography, Retailing, Promotional Materials, Retail Displays, Retail Display Materials, Shopfronts, Photographic Equipment & Supplies, Photographic Products, Photographic Film, Cameras, Winter Sports