Black and white, quarter plate negative featuring a parade float advertising Richardson's Spirits and Wines, a Melbourne based liquor store with several premises throughout Melbourne's city centre. The float has several labeled oak barrels upon it, listing different types of spirits sold, including Port, Muscat, Madeira, Royal George Scotch Whisky and several Lister's spirits. The float is attached to a single, stationary horse, parked on a Melbourne city street.

It is unclear of the purpose of this float, but this photograph was likely taken by a member of the Independent Order of Rechabites, circa 1932, as this glass plate came with several other photographs of Rechabites and Rechabite events. The Rechabites are a temperance society founded in the early 19th century.

The provenance of this image is unclear, but it came from the Kodak corporate museum at Coburg.

This image is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Parade float advertising Richardson's Spirits and Wines attached to a large horse, which stands in front of a parked car on the side of a city street.

Physical Description

Black & white glass negative, quarter plate, landscape format

More Information