Summary
Black and white photograph of a Kodak Australasia Pty Ltd exhibition display stand themed around medical imaging (radiography and x-ray film). The L-shaped display features a chequerboard floor with angled display panels, posters and plinths. There is a large text panel to the far left accompanying a photograph of a woman in shorts and an x-ray image of a woman's body. The text panel is titled, 'The Dedication of the Medical Professional'. There is a large, oversized display box of x-ray film mounted on the wall in the centre of the display.
This photograph is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Exhibition display stand with chequerboard floor and angled walls, posters and plinths. Large human x-ray and oversized x-ray film packet feature in display.
Physical Description
Black and white photograph on medium weight paper; landscape format with white border.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Exhibitor
Kodak (Australasia) Pty Ltd, Australia, Australia, circa 1940s
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Place & Date Depicted
Sydney, Greater Sydney, New South Wales, Australia, circa 1940s
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Format
Photograph, Black & White
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Inscriptions
Reverse, handwritten, blue ink: '2193-2' Reverse, stamped: 'VISATONE (AUST.) PTY. LTD. / [...] FOR REPRINTS QUOTE........'
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Photograph
256 mm (Width), 202 mm (Height)
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Keywords
Retailing, Sales, Marketing, Photographic Equipment & Supplies, Photographic Products, Photographic Film, Retail Displays, Retail Display Materials, Trade Exhibitions, Signage, Medical Imaging, Promotional Materials, Trade Shows, Trade Fairs, Exhibitions