Colour photograph of a display panel promoting the sale of Kodak film in chemists. The poster, with simple graphic illustrations and text, reads: 'New Cameras SELL Film! / Film SELLS Photo-Finishing / Photo Finishing GIVES more Profit / Photography BRINGS store traffic'.

This is one of a group of images taken of the displays at an Open House (Open Day) at the Kodak Australasia Pty Ltd factory in Coburg,1964.

It is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Display panel printed with text and illustrations of a camera, film and papers, plus a man and a cash register full of money, and illustrations of a supermarket and a queue of people lining up outside a chemist with Kodak signs. Display panel is set against a brick wall.

Physical Description

Colour photograph on light weight paper; portrait format with off-white border.

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